Article Marketing – The Hottest Trend in Internet Marketing?
If you’re reading this, you’ve likely understood that one of the hottest trends in Internet marketing today is for Internet marketers to write articles to increase their credibility, and selling clout. Trying to sell a product to a client without setting the stage for finding grounds of mutual interest is just wrong. It’s like trying to sell sandwiches to pedestrians rushing to work in the morning and being surprised when they don’t stop for a pastrami on rye.
It’s not really the article that counts but the resource box at the bottom which essentially serves as an advertisement. If your article is strong enough the reader is likely, out of simple curiosity if nothing else, to click on the link at the bottom. A good article will peak the reader’s attention and that’s when the click through rates go up, and it’s the CTR’s that will turn into sales. So how do you get that enticement factor?
A given is to keep what you’ve got to say short, like the adage KISS or keep it simple, stupid. People are busy, and more often than not, impatient. Sure they’re willing to take the time to read something thoroughly once they feel it’s a credible source of information, however the author’s window of opportunity to create this feeling is pretty limited.
Many article publishers swear by the short article – anything over 500 words being on the lengthy side. It’s probably got to do with the human attention span. According to one study, the attention span for adults watching a television commercial is 30 seconds. If a TV advert, with thousands of dollars backing it, can’t keep our attention for longer than 30 seconds, it’s highly unlikely that the written word will fare much better.
Given the era of information overload we live in, most people have unconsciously developed strategies to skim-read texts just to make sure what they’re reading is worth reading properly. So you might opt for the quirk-ability factor. Don’t just go for key words, throw in the unexpected. Create images that stick. Compel the reader to turn the page just to see if they aren’t more pretty pictures to look at. Because once you’ve got them on the next page, you know you’re talking with someone’s who is interested. And that’s when it gets interesting.