Are You Prepared to Make Your PPC Work For You This Festive Season?
With the holidays rapidly approaching, it is imperative that you take the relevant steps now to ensure you get your pay per click advertising working for you to ensure that you achieve the best results in the coming weeks. What this means is that you need to start focusing on your advertising campaign, allocating your budgets accordingly and ensuring that you use relevant keywords to ensure that you enjoy online success, achieving your goals and targets by the end of the year.
Before you start working out how to manage an effective PPC campaign for the festive season, you need to know that more than twenty five percent of consumers will buy during the month of October and almost fifty percent will buy during November, so you need to start preparing as soon as possible to ensure you achieve the best results and reach your sales targets with complete ease with the lead up to the holidays this year.
The first thing you are going to want to focus on when it comes to your PPC campaign this festive season is your budget. You are going to want to ensure you budget accordingly, ensuring that you don’t underspend on months that is guaranteed to be busy and overspend on the quieter months. You will also want to consider the times of the day that customers are most likely to make purchases, such as evenings, after they get home from work and start shopping for gifts for family and friends.
Ideally your budget should start changing as of the month of October right through to just after New Year. You want to ensure you set more budget aside for November and December than in October with more budget in the afternoon than in the mornings.
Take the time to monitor your progress on a daily basis. In most instances your PPC management would only have you monitoring your progress weekly or even bi-weekly, but with the festive season approaching, you want to make necessary amendments as and when necessary ensuring that you get the most reward from your pay per click advertising campaign.
As you monitor your progress, you need to focus on which URL’s are the most used and then spend more money and time on those. If you have one or two of the URLs you are using for your PPC campaign that are achieving a higher volume of traffic than the others, it only makes sense to focus on those to ensure that you continue to achieve the best results now and moving forward.
While PPC advertising is focusing on timing, budgets and achieving success, you want to ensure that you get the right message across. You should speak to your internet marketing agency to see if you can put some timed adverts in place. In many instances you will find that placing timed messages, which give customers a set price for a limited period, can be highly effective, helping you achieve more sales and success over the holiday season.
It is important as you work with your PPC advertising and your internet marketing agency that you always bear in mind that almost fifty percent of online shoppers over the holidays will buy from a new company that they have never bought from before. While you will enjoy your repeat customers, there are many that are going to buy something unique and different from a company that they have never purchased from in the past.
The final step of the process to ensure your pay per click advertising works for you during the holidays is to focus extensively on your keywords. Your internet marketing agency will be able to provide you with a thorough keyword analysis to ensure that you achieve the best results and get a great reward on your investment.