Anatomy Of An Internet Marketing System
Please let me tell you about the Internet marketing
systems I use and find helpful. This information may be
of some benefit to you, especially if your goal is to
monetize your site or earn an income from your online
My name is Titus Hoskins and I own and operate a very
modest marketing website called http://www.bizwaremagic.com
I have been designing web pages and sites since 1998.
I have an Art/Education background but in the last
couple of years I have been studying online marketing
systems and using them.
Yes, studying them, since I have an art background I like
to examine beneath the surface of things or structures in
order to get a clearer picture. I like to see the whole
picture. The big picture. But the underlying elements behind
these complex systems interests me the most. What’s beneath
the surface excites me, the structure holding everything
in place. How they are designed, the methods and tools
used to make these marketing systems work.
Keep in mind, I still feel a bit funny calling myself an
Internet marketer. Last week my marketing efforts make me
around a thousand dollars; don’t know if that qualifies me
as an Internet marketer or not. Probably not. Most of the
people I associate and have contact with, usually make that
in a day — the real smart ones make that in an hour.
A thousand dollars in one hour?
How is that possible? Well, the marketing experts who
earn the big d’s — usually have complex automated marketing
systems set up and operating on the Internet. These systems
start with their own products but quickly expands and builds
with large opt-in lists or ezines, 1000’s of affiliates,
large JV networks, multi-sites, viral marketing, membership
forums, brandable ebooks, online marketing tools/resources
and the list goes on…
No doubt you may have stumbled across some of these
marketing systems on the Internet… one of the first
I really encountered was Internet Marketing Center run by
the late Corey Rudl who died tragically in a car crash at
the young age of 34. I made my first affiliate check
through Corey’s system and it changed the way I looked
at the Internet forever. And the check was only $5!
What made me earn that $5 was not only my own efforts but
more importantly the whole marketing system behind IMC.
It took an ordinary webmaster and showed him how to market
on the web. It showed me the way. More importantly, it
also taught me Internet marketing is a skill anyone
These marketing systems can be good places for the
beginning marketer to learn those skills. There are many
marketing systems quietly working the Internet. Some of
best (in my opinion) are Ken Evoy’s whole Site Sell system,
Marlon Sanders Higher Response Marketing, John Reese’s
Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff
Mulligan’s CBmalls, Nitro Marketing…
These Internet marketing systems are all different, yet
they all have common elements or features that make them
very effective and very powerful marketing systems. A close
examination of the different components or parts might
give you a better understanding of what makes these
Internet marketing systems work.
Here’s a list of different parts of an effective Internet
* Founder or Helm: All these marketing systems have a strong
leader or founder at the helm. A very vocal and forceful
communicator or spokesperson is needed as a focal point.
And like any company, its only as good as the person leading
it. Because the Internet is still a very ‘scary’ place for
the average user; a friendly outgoing spokesperson is
needed to break those barriers (real or imaginary) down.
* Unique Product or Products: Most of the effective
marketing systems have their own products to market.
These can be digital info products, web building/hosting
packages, or even self-contained marketing systems. Or all
of the above. Some popular products that come to mind would
include Ken Evoy’s whole Site Sell and SiteBuildIt line,
or Jeff Mulligan’s CBmalls promoting the well known digital
download affiliate site ClickBank.
* Databases or Lists: All these systems collect and keep
large databases or opt-in permission contact lists of
customers and potential customers. The real net value of
any marketing system is in the quantity and more importantly
the quality of its lists. All deliver a weekly or daily ezine
or ezines to these lists. Consider these Databases as the
engines that empowers any Internet marketing system.
* JV Networks: Most have large Joint Venture Networks or
contacts that will kick-start any new product. Momentum and
sales are created with these JV partners. An ideal JV partner
is a well respected online marketer with very responsive and
very large opt-in lists. If Databases are like engines, JV
networks will fill those engines with the fuel they need.
* Affiliates: The best marketing systems use 1000’s of
affiliates to promote and market their products. This is
usually done in-house with their own affiliate program or
onsite software set up. Some use third party affiliate
programs like ClickBank, 1ShoppingCart, Commission Junction,
LinkShare, or Shareasale. Your ignition.
* AutoResponders: One of the most effective marketing tool
these systems use, autoresponders are essential for delivering
the sales. A series of follow-up e-mails will increase those
sales dramatically, studies have shown that it takes 6 or
7 follow-ups before someone purchases your product. Consider
the autoresponder like a fuel injection system.
* Tracking and Marketing Resources: All have extensive
tracking and marketing resources, usually located online
within a membership site. An easy to use and accessible
tracking system for affiliates is needed. So too are
marketing resources such as banners, links, coupons,
graphics, seo tactics, landing pages, lead capture pages,
brandable reports, articles and ebooks. Obviously, your toolkit.
* Viral Marketing: All great Internet marketing systems
use viral marketing techniques. This can be as simple a
brandable reports, articles, software or eBooks. Affiliates
can embed their own IDs and pass these viral products along
to their friends and visitors, these useful viral products
then get passed around all over the web. Creating links,
contacts, buzz and funneling prospects back to your
marketing system. Consider it your Turbo Charger.
* Online Forums: Many of the better Internet Marketing
systems will have an online forum where members can network
and interact. Offering workshops and tutorials. This is a
vital community building tool that must not be overlooked
or underestimated. It will greatly enhance the effectiveness
of any marketing system, building a foundation and launch pad
for any new products. Your gas station.
* Cross Promotion: These marketing systems can become very
complex: promoting programs within programs, cross networking
whole systems within systems, joint ventures within joint
ventures… Marketing seminars, conventions and workshops
are other lucrative features these systems use to market
their products and to network with other marketers. Hybrid fuel.
* Corporate Blogs: Most have company blogs or a network of
members’ blogs. Realizing the importance of these relatively
new mediums for getting the word out. RSS feeds are also used
to syndicate your sales message and content. That would be
your satellite radio.
* Affiliate Incentives: The better marketing systems have
affiliate incentives and contests to motivate the sales force.
From cruises to Ferraries…
* They Pay Their Affiliates On Time: Might seem trivial, except
for the affiliate. The best Internet marketing systems pay
their affiliate regularly and on time. They are trusted and
respected by affiliates and online marketers. This trust have
been built up over many years of good solid business
relationships. The best marketing systems are the ones that
can harvest and develop those relationships with thousands
or even millions of affiliates. Your accelerator.
* Automation: The one key element that makes all of the above
possible. These Internet marketing systems are automated to
the highest degree possible. Without automation these large
marketing networks could not function. Therefore, almost all
the day to day running of a marketing system is automated and
can run smoothly without much work or maintenance. The grease
that makes everything run.
* Internet: These marketing systems have taken full advantage
of the world wide web and used it to their benefit. It permits
global marketing with affiliates in every country around the
world. A large multinational marketing force that is made
possible only with the creation of the Internet. Consider it
the clue that connects the whole system.
The computer and the Internet make these whole automated
marketing systems possible. Closely studied and dissected,
these systems are complex, intricate creatures solidly
embedded into the Internet and the lives of millions around
the globe. Enabling lifestyles that offer mobility, freedom
and enrichment never before seen this side of a PowerBall
When you picture these complex marketing systems, don’t think
of computers, databases, autoresponders, wires…
Rather, picture a sun drenched tropical beach with a light
breeze and a clear blue sky. Picture a person sitting to one
side, checking daily sales stats on a cool sleek shinny laptop…
don’t forget to zoom in real close and you will notice a slight
smug smile. But don’t stop there, if you stare really hard and
think about what you have just read, you will have a clear view
of an Internet marketing system.