An Overview of Link Building
WHAT ARE LINKS?
Links (also known as backlinks, inbound links or hyperlinks), are the lifeblood of any website. They are the way search engines discover Websites. Organic links are vitally important to search engines, because links replicate human judgment. Our on-page content tells the search engines what our site is about. However, links from other websites tell the search engines whether our site is considered important and relevant or not. It does not matter how great your site looks, how amazing your content, or how fantastic the products or services you offer on the site.
Links make a website findable. If no one is linking to your site, the search engines will not know it exists. If the search engines do not know your site exists, it's as good as invisible. Unless you want to start investing in horribly expensive offline and online campaigns, people are not going to be able to find your site. Links are there Crucial in order for your Website to be found.
Having relevant backlinks from trustworthy and reputable websites lends to your site's overall credibility and is used in the search engine's algorithms (formula that measures a Web page's overall relevancy to the search query) to determine whether you can be considered trustworthy as a relevant source of information And an "expert" in your field. The search engines want to give their users the best results possible because if they give the user what they want, users come back and continue to use the search engine.
Relevance is the degree to which the content of the web pages returned in a search matches the user's query intent and terms. The relevancy of a document increases if the terms or phrase queried by the user matches the specific theme of a particular web page.
You can think of relevance as the first step to being "in the game." If you are not relevant to a query, the search engine does not consider you for inclusion in the search results for that query.To measure these factors, search engines perform document analysis (including semantic analysis of concepts across documents) and link analysis.
Two critical points relating to links and link building:
Link building is fundamental to SEO . Without link building, your site will fail.
Link building should be never stop . It is an ongoing part of marketing your website on the World Wide Web.
The concept of using links as a way to measure a site's importance was first made popular by Google with the implementation of its PageRank algorithm. In the simplest terms, each link to a Web page is a vote for that page, and the page with the most votes wins. The key to this concept is the notification that links represent an "editorial endorsement" of a web page. Search engines rely heavily on editorial votes to determine the importance of a particular Web page.
For example, let's assume that site X is an authoritative and well established site with a PageRank of 10. Let's say we have 3 new sites: Site A, B, and C, and each one of these sites are in the same industry or niche As site X. First, each of these sites are given an innate, but tiny amount of PageRank by Google. Google now needs a way to decide who comes out on top, and this is where links come in. Links cast the ruling vote. As mentioned above, every link to a web page is a vote for that page, and pages can increase their PageRank by receiving "quality" links from other pages.
So, in our example, let's assume that site X only links to Site A, and does not link to any of the other sites. When site X links to site A, it passes all of its "passable" PageRank to site A. Since site X is linking only to site A, this is a powerful endorsement of site A from Site X, and Google will conclude that it must Be more important than the others, so site A wins. Google will rank site A over and above sites B and C.
On the other hand, let's assume that site X links to each of the sites – A, B, and C. When this happens, it means that the passable PageRank gets divided among all the web pages receiving links. In this situation, Site A no longer receives all of Site X's passable PageRank (or votes) and all things being equal, the search engines will rank sites A, B, and C equally.
Although this is an oversimplification of the concept of PageRank, this is how the algorithm fundamentally works. This also explains why the links you should focus on getting links from trusted and well established sites with a lot of domain authority and very few outbound links (or outbound links that are nofollowed).
Important Tip: It is significant to note that not every link on a Web page passes the same amount of PageRank. Generally speaking, links towards the top of a page passages more link juice than those at the bottom. This is why it is important to get links that are towards the top of the page, rather than those towards the bottom of the page.