An Email List Building Trick to Increase Your Profit
Is your email list building looking like a bank with no money? Do you have the perfect lead-capture page but nobody buys from your emails? It is not your fault. It is not the lead capture page either. The people you're looking after might not be ready to spend money yet. In fact, they might not be used to, or afraid to order.
A research type article I recently read at Clickz.com tells that "Blog Readers Spend More Time and Money Online." The blogosphere is big like planet Earth … and its readers are encouraged to spend more time and money online than web users who do not read blogs.
Did you ever think you're attracting the wrong lead on your list?
Did you ever imagine that some people are used to join lists while others are not? Let's take this further. Did you know that some people buy online often, while others are scared to even think about using their card on the web?
What are the chances to make money from your email list building when you¡¯re attracting the wrong crowd [for eg people afraid to buy, not used to, or even worse, not having the money]?
Can you imagine learning the "secret" to building lists that add more money in your pocket? How is your life and business going to change when you have learned how to turn your list into a fully functional ATM machine that you can withdraw cash from even at 3 AM?
For most entrepreneurs building an email list is Chinese. They do not understand the list building game, yet they want to play in the pro league and make money.
First of all, if you have an ATM machine, it does not mean it'll spit cash at you on auto-pilot. You've got a card that has money on it, then you've got to type in your PIN to actually get the cash, right. Then why the so-called "gurus" fools us into thinking that list building makes us money with no effort?
While I can not teach you how to build your own ATM machine or learn Chinese, here's a trick to increase your email list building profit, a simple method that guarantees short and long term responses. Go where the money is. Do not rob a bank. Jump in the blogosphere pool.
Attract the type of people who are used to reading content and buying online:
Blog readers – folks who are "trained" to browsing blogs, reading posts and clicking on links.
Why do you think small and big budget advertisers alike will run miles and fight anyone just to get their message out on other people's blogs?
Most advertisers are throwing money down the toilet – they're not born skilled copywriters; yet, a few select advertisers and companies know there's money to be made in the blogosphere. They know how to write the right message for the right crowd. Getting buyers to spend cash with them is easy. Connecting the dots is harder [eg matching a product feature with buyers' wants and needs].
So what is the so-called "trick" guaranteed to increase your email list building profit and how can you make sure it works for you when building an email list?
Jump in the blogosphere pool. That means you would have to:
- start a blog if you do not have one yet.
- accept comments and interact with your readers regularly.
- link to your landing page URL often through your content
- integrate "lead capture" graphics such as eCovers and banners in your blog's sidebar and re-direct clickers to your landing page
- get involved actively on other niche related blog posts and sharing your feedback by blog commenting on the latest posts
The blogosphere is big like planet Earth … and most of the people who are part of it, are content readers and buyers. You can not neglect this phenomenon.
Take full advantage of blogging and your list building is going to thrive, even in bad economy times. Probably most of your competitors know this already. Would not be nice you ride on the big wave too?