Affiliate Marketing Tips – The Importance of the Biography
It's not just good enough to have an excellent article to drive traffic to your online affiliate market website. The Biography is also vitally important as it enables the reader to get an insight in the integrity, ability and credibility of the author. So let's go through a few aspects that should be addressed in your bio.
1: Who you are. Give the reader a bit of an insight into the person you are. Depending on the product you are selling will give an indication of the details you should give. For example if you have an interest in hobbies this would be excellent to mention if selling scrapbooking items.
2: Your expertise in the field you are writing about. You would be surprised the number of authors that waste this opportunity to sell not only their product but also their knowledge and skills on the product or item they are advertising. Do not oversell yourself, but give the reader an insight of the knowledge you have and the experience you can give to them
3: Closely following on from that is why you are interested in the field or product you are advertising, maybe even a small section on how you became interested in it could also be quite relevant.
4: Finally be honest. Do not say things that are not true. Your articles rely on your credibility, your integrity as an author. If you say you have great experience in a subject and do not you may get a few sales but you'll be found out very quickly and no one will want to know about you.
Remember you will become more experienced over time and readers will see that through the articles you submit.
In recapping the Biography is a real opportunity to show who you are to the reader. Be honest and fair and the reader will be able to see why you are speaking on a product and why they should heed your comments and recommendations.