Affiliate Marketing Tips – How to Properly Find Your Niche
It’s not what most gurus tell you what it is. Brainstorm a few ideas, setup an AdWords campaign, test with a hundred of a thousand visitors and decide about the feasibility and profitability of the niche. That is too opportunistic a thinking. Business builders should not research a niche that way. How should you do that instead?
Here are some of the factors that I think very important in picking your niche, now and in the future. These are immutable.
1. Your passion and talent
You’ve heard this for the hundred times but if you haven’t yet built a business around your passion, you haven’t understood this point yet.
Passion is utmost important. No, I don’t mean that you should do free work and treat your business like a hobby. You still need to observe and find an intersection that allows you to monetize your passion. But without this, you are like a zombie working without enjoying it.
Passion will make you go the extra mile. You are more likely to persist if your business is something you’re passionate about.
This is where it is different from other’s teaching. Profitability of a market is not determined by a quick research on pay per click search engine. If you want to use pay per click only, you are seeking for a way to make money.
The fact there are ongoing products to sell around the niche means it is profitable. It is that simple. How do you get people to buy, where the buyers are, and how to reach them are the questions you need to answer to build a business.
Even with pay per click, you have to test different angles that relate to the market. You just need to work on the market. It doesn’t depend on just one short ad.
There are markets that depend on trends. These markets come and go. Not that there is anything wrong to enter such a market, but make sure you know you can’t rely on it for too long.
If you find these niches, use the hit-and-run method to quickly get the most out of the niche. Some people prefer a more stable market, so this may or may not be for you.
I personally like to build a business around a stable niche, but also jump on trends that offer the most buck for my time investment. It’s a matter of your own preference, but use the above criteria to avoid wasted time, money and effort.