Affiliate Marketing – The Landing Page Basics
Google allows one raw affiliate link per every page of advertisement on its search engine page. Try to be second in on this rule and you'll only find yourself "slapped" by Google. Your quality score will lower, your advertisement will not show and above all, you will not receive any sales! The landing page is the answer for your ills, but a landing page can easily make or break a sale for you.
Basic attributes for your landing page:
1. Buy a relevant domain name. Do your best to attain a.com. You may opt for a.net, .biz, .info etc … but always do best to seek out a relevant domain name ending in.com. Compared to the other post scripts, .com's have the most recognition in regards to something people can trust. Do not rush choosing your domain name. Think in terms of the customer. A.biz with some hand me down domain string only remotely relevant to your product is not doing much to reassure your customer of your trusting reputation, much less persuasion enough to make a sale.
2. Research simple font and layout techniques. What catches the eye the best? You need to find out! What color background matched up against a certain color font attracts the eye the best? Do some research; do not just throw up a few cheap words that you do not even believe in. At the very least, make the layout appealing, and make the message cut and clear facts about the product. Promote the products positive attributes; do not lie in any way about the product. Hyperbole is easily picked up by the reader or in this case the potential buyer. Emphasize all the reasons why one should buy the product; all of its benefits. Lying only drives the buyer away, and that's exactly what you do not want to do.
It used to be easy to just slap up a page into your advertising campaign in AdWords on Google and just drive all the traffic you need. They are now turning away from low and even a lot of mid range marketers so the big dogs can come in and be serious about their game. This is both beneficial to Google and its users, but is bad for all starting marketers and even those with medium sized successful campaign. Its not a matter of Google not caring anymore, its just a matter of them shifting the focus of their customer base to clients who have higher incentive and budgets to market quality offers.