Affiliate Marketing Tactics – What Is Your Real Role As Affiliate Marketer?
Most people have the misconception that the affiliate marketing business model is the same as most of the online business model. If you do not know the differences between the 2 models, you will be making mistakes along the way which will cost you to waste time and money. You must know your role if you want to do your business properly.
Your real role as affiliate marketer is to presell the products, not to hard sell the product. Preselling is the process when you will be educating the customers on the benefits that the product has to offer and you will encourage them to take a look at the affiliate product. Your customer will not feel that they are being forced to view the product. Customers will not be satisfied with you if you keep on hard selling the products to them as they will feel that you are not interested in help them.
You should leave all the selling to the merchant’s sales letter when the visitor clicks on the affiliate link. The main intention of the sales letters is to help you to get the customer to purchase the product so that you will get the commissions. It is thus also very important for you to choose a good converting sales letter.
The role of the merchant is to sell the product and your role as affiliate marketer is to presell the product. You should focus on giving your customers or subscribers good values and you will be able to presell affiliate product easily. Once you understand your role, you will stay focus on preselling the products which will improve your business.