Affiliate Marketing Statistics – A Must Read
When you are involved in affiliate marketing, one of the ways you can judge the progress you’re making is through a measure of the data derived from all your affiliate marketing activities. This data translates to marketing statistics, and it will be in your best interest to monitor these numbers to see how well you are doing in your niche, and if the income you are making as an affiliate marketer can be sustained with the level of your current efforts.
One of the marketing statistics you need to examine closely is the traffic you get to your site. Massive traffic can translate to sales and repeat customers, and you need to ascertain that you are getting enough traffic to maintain, and even increase your income. If the numbers aren’t sufficient, you will need to find a new strategy.
While some affiliate marketing programs provide their affiliates with useful tools such as statistics trackers, you may want to get your own software to verify that all the information you receive is complete. One such software you can use is Adtracks, which allows you to see all your website activity that you can link to the sales activity generated by it.
If you are running a Pay-Per-Click (PPC) ad campaign, statistics software specially designed for affiliate marketing sites can track all customer activity based on each keyword that you use. This can pinpoint the most productive and effective keywords, as well as the least successful ones which you can cull from your campaign.
To thrive as a marketer, you have to pay close attention to your marketing statistics. This way you can tell what to change and what to keep to remain on the top of your game in this competitive field.