Affiliate Marketing – Should You Include PPC Ads on Your Affiliate Marketing Website?
Choosing to promote more than one item on your affiliate marketing website is fine – you may be promoting a dog food product and decision to also offer an eBook about making your own dog trees. Either way, if your visitor clicks on a link for one of those products, they're going to be taken to a sales page and, if they purchase, you'll earn a commission.
But careful consideration should be taken before you place any type of PPC advertising on your site such as AdSense or Chitika. Remember, one of your goals as a marketer is to remove all distractions and objections that your visitor might have and make it as easy as possible for them to decide to click through on your link.
On the one hand, it takes at least 7 visits, on the average, for your reader to finally decide to purchase your product. That means they'll be leaving your site at least 6 times without making a purchase. So if they click on an AdSense or Chitika ad when they leave, at least you'll have made a few cents.
However, what if you had not given them that option? Those ads can be distracting. Particularly the Chitika ads because they generate a pop-up if your reader even looks at them wrong. If your visitor sees something of interest in one of those PPC ads, they may just stop reading your informative blog post and click off the page to find out more about it.
Your argument might be that if they were that easily distracted then they had not meant to purchase anyway. But consider this – maybe it's your content. Maybe your content is not interesting enough to hold their attention. Maybe you have not been convincing enough to get them to click through. If your visitors are constantly leaving your site without at least clicking through to your product, then you need to take a look at your content.
Once that reader clicks on that PPC ad, they're gone from your site for good. At the very least you want to get them to your squeeze page so you can get them to opt-in for your list. If they're being distracted by PPC ads then you've wasted your time and effort setting up that site. Rather than resorting to using PPC ads to make at least some income, you need to start tweaking your site so you can capture the real money making sales.