Affiliate Marketing Pros And Cons
This article compares affiliate marketing with the marketing of your own product, it aims to give a realistic impression of what is involved in each and also provides some useful tips for affiliate marketers.
Generally speaking it is better to market your own product than to be an affiliate for someone else’s. There are several reasons for this, firstly you can easily build up your opt in list from your sales page, trying to do this as an affiliate marketer is always going to be more difficult as you are providing indirect access to a product. Secondly, if you have your own product then not only can you sell your own product but you can embed your own affiliate links within it. Thirdly, you can recruit your own affiliates to drive traffic to your sales page.
The major drawbacks for someone wishing to market their own product is all of the hard work that goes into creating the product, setting up the accompanying marketing and promotion, providing customer support and providing affiliate resources and support. The major drawback of being an affiliate marketer is the lengths you need to go to promote the product and ensure sales through your affiliate link.
The main advantages of being an affiliate marketer are that you don’t have any customer service hassles and there are an enormous number of affiliate programs to choose from so you can have multiple streams of income rather than income from just one product. Another way to avoid customer service hassles while also having your own product is to produce a free ebook that contains your affiliate links.
A major problem for affiliates is commission loss due to someone bypassing your affiliate link or substituting their affiliate link for yours. I only know of only one way that can counter all possible sources of affiliate commission loss but it necessitates cookie stuffing in combination with the use of a particular purchased product. Note that the practice of cookie stuffing is frowned upon and there are people who will gladly report you for engaging in it, this may result in the loss of your affiliate account. On my own site I use a free affiliate link cloaking method that does not involve cookie stuffing and provides more comprehensive affiliate commission protection than the vast majority of software you have to pay for. The method is revealed in a free ebook you can download via the home page of Articlerange.com