Affiliate Marketing Pages – Two Powerful Options
In order to create affiliate revenue it is often necessary to drive traffic to a product vendor’s sales page where they purchase a product. (There are other forms of affiliate marketing such as PPV or CPA where an actual sale is not required to earn a commission.) Two of the most common ways to do this involve setting up pre-sell pages or review sites. I, personally, favor using the pre-sell page method (and I’ll explain why) but either method can work very well.
Let first define what I mean by pre-sell and review pages. I use the term “pre-sell” page to denote a single, one-page site at which a product is reviewed by an affiliate marketer in hopes that visitors will click on their affiliate links, go to the product vendor’s sales page and make a purchase and thus earn the affiliate a commission.
The distinction between what I call a pre-sell page and a review site is as follows. I use the term “review site” to denote a web site or blog at which a number of very similar products are reviewed and rated according to various parameters which the affiliate establishes. For example, the affiliate may pick five ebooks all dealing with SEO tactics and review each. They may give some kind of star ratings to each product based upon the cost, the perceived value, whether videos are included, whether online support for the product is available, etc.
The object here is to not make it appear you are actually promoting the products outright (even though affiliate links to each product are there), but to make it appear you are helping them to make an informed decision based on objective research they have done. However, if all of the products are given a “five-star” rating, it makes the thing look much less objective.
An affiliate with a great review site should point out flaws or deficiencies in products if they occur. This give visitors more confidence in their objectivity. I mentioned earlier that I, myself, tend to favor a single pre-sell page approach.
I say this because I use mainly free, organic, search engine traffic to get visitors to my pages. In order to get them to show well for the name of the product, I have to highly optimize my pages for the product name. I feel that if I talk about too many products on one page I have a harder time optimizing the page for all of the product names–I like to focus on just one and SEO the heck out of the page for that one product name. That’s just my very subjective opinion on the thing, but it’s what I go with myself.
One of the keys to setting up either pre-sell or review sites lies in developing an effective template that you can use over and over again for different products you promote. Sure, the content of the pages will vary as you promote different products, but the generally outline can be used over and over. This makes your job of creating subsequent pre-sell or review pages much easier.