Affiliate Marketing – How to Choose the Right Niche
A lot of people that just started doing affiliate marketing do not really know how to do a market research when it comes to picking the right niche. Most of the time they pick a niche that they think will be a profitable niche or just because that niche is their favorite hobby and they are very good at that. Of course there is nothing wrong by picking a niche that we have already know much about and like, but when it comes to marketing we really have to know whether there is a demand for that or not. It is because our profit/loss in marketing is purely decided by the amount of potential buyers and not by our interest or particular skill on that niche.
Finding what the hot niche currently is not difficult if you know where to search. You can start by doing some forum research and look if there is any news topic about special event that is going to take place. You can also skim through the forum and look for topics that would cause some controversy between forum members. Once you found them, write one or two your best opinion on that topic just to let people know that you are knowledgeable on that topic, so when it comes to selling your product on that niche people already knew something about you.
ClickBank marketplace is also one of the best places to look for a hot niche. You can easily determine whether or not a product is popular by listing products with the ‘popularity’ criteria. You can also see the level of competition between affiliates on a product by looking at the ‘gravity’ rating. Higher gravity means higher competition and lower gravity means lower competition. My advice is do not get discouraged by a high competition rating because high competition means that the product you are planning to sell is really a ‘hot’ product and it is definitely worth to try.
It might be very difficult for you to choose because there are more than 12.000 products currently being marketed in ClickBank and maybe hundred thousands more outside of ClickBank marketplace. A simple way to start is by choosing a niche first and then from there you can pick the sub-niche and after that you could delve deeper into the sub-sub-niche or micro niche. So for example, you pick the ‘Music’ niche and then you can pick the ‘iPod’ sub-niche and after that you pick the ‘iPod accessories’ micro niche. This way you would not get overwhelmed whenever you are making a decision to sell a particular product.