Affiliate Marketing – How Many Items Should You Promote on One Blog Or Website?
One of your main objectives as an internet marketer is to make the path to your Buy Button as clear as possible for your reader – to eliminate all objections and obstacles in their path. Some people can do that while promoting more than one product and others prefer to concentrate on one single item. The choice is yours but before you decide how many products to promote on your blog, here are some things to consider:
Your niche –
If your blog is about cake recipes then it makes sense to promote more than one cook book. You might
want to become an Amazon affiliate and promote their whole line of cookbooks. But if you also start throwing in cake pans, mixers, cake decorating supplies, flavorings, sprinkles and anything else you can think of then your readers are going to have a difficult time finding the specific information they want.
Your content –
In order to keep your blog fresh and appealing, and keep that traffic coming back for more, you’re going to have to provide new content on a regular basis. If you’re promoting one single item, can you find enough content to write about over the long haul?
Your marketing method –
Consider promoting one specific product over all and then occasionally working in a post with a related product. For example, your main product might be an eBook about panic attacks and you could occasionally do a post on herbal teas or relaxation CDs. You might also do a review type blog where you review and compare several similar items and let your readers decide which they prefer.
Searchers will find your website based on the keywords you use in your articles. Someone coming to your blog for information on chocolate cake recipes is going to be discouraged if they see one little chocolate cake recipe in among all of the items you’re trying to promote. Remember, your job is to make it as easy as possible for the searcher to find what they’re looking for,. If you want to sell all of those items, set up separate web sites or blogs.
The main thing to keep in mind no matter what affiliate products you choose to promote is to have a marketing plan set up and stick to it. It’s just as easy for you to be distracted by something shiny and new as it is your readers. And you’re the one who is supposed to be steering the ship!