Affiliate Marketing Beginners – 4 Tips to Effective Email Marketing Through Building Your List
Effective email marketing starts with building your list the right way. But, affiliate marketing beginners so often build their lists incorrectly! Here's four major ways the newbie can get into trouble, and how to get off on the right foot every time.
1. Forget the money. Focus on the people!
Effective email marketing is, of course, a great tool for instantly communicating with thousands of people simultaneously. The trouble is, we are likely to think that this means it is a great way to SELL to thousands quickly. Of course, that is true, too- but is that always what the recipient wants?
People typically pay to have an internet connection so that they can have email in the first place. Do you think for a moment that they pay their monthly fees to have their inboxes stuffed with spam every day?
Focus on your recipients. Each one of them is a human being. Look to make connections first. The sales will come later.
2. Do not nag your list
The old question: "How often should I mail may list?" The typical answer: "As often as possible!" I do not agree. The best marketers do not email their lists daily, or even weekly.
They wait until they have something really worthwhile to send their lists- an article link, video, a really high quality free report or blog post. That may be only once or twice a month, but the reader looks forward to hearing from you if you have not been nagging them with constant demands for attention.
Affiliate marketing beginners must keep in mind: do not waste people's time!
Regularly ask your audience what they want, and then … simply give it to them!
3. Do not sell to your list. Sell ??to people.
How many times have you heard it said: "Send an offer to your list and get X% response!" Sure, it is useful to think of our list as a statistical entity which to which we apply various measures. But your list is a list of individuals, as well.
You will never make a sale to an email address, only to the person behind that address. What do your people need / want / worry about? What excites them? Thrills them? Angers them?
4. Do not just build your list. Segment it as well.
Newbies tend to forget that the people on their list are all at different stages. Some have never bought a product from you- they still want to be convinced of your trustworthiness. Others have bought from you, and are eager to buy from you again. Others have forgotten about you and never open your mails at all.
Build your list and segment it into buyers, readers, and non-opens. You should delete the non-opens; really you are just spamming them. Sub-segment your buyers list into sub-categories by interest. Do the same with your readers list, the folks who open your mails but do not buy.
Bonus tip: Think of yourself as the owner of a television station, and your list as your audience. If you wanted your TV station to stay in business, you would do constant audience research. You would make it your business to know what they want to see / hear / know / buy. How do you do this with your email list? Simple: ASK THEM. People love to be asked what they want, and they appreciate the feeling they get when they interact with list owners who care. Regularly ask your audience what they want, and then … simply give it to them! Giving people what they really want is the heart of effective email marketing.