Affiliate Marketing and Your Business
Affiliate marketing has become increasingly popular in today’s business world. Affiliate marketing can potentially increase a business’s pipeline of qualified sales leads and can substantially boost customer acquisitions, all on a pay for performance basis. If you are looking to increase clicks, impressions, sales, leads or brand awareness then affiliate marketing could give your company a competitive edge.
How it works
An advertiser has a product or service they are looking to promote through online advertising, PR releases, blogs, or social media networks. You select an affiliate marketing network to help you achieve your online advertising, lead generation, customer acquisition or brand identity needs. The CPA Network takes on your campaign and agrees to deliver clicks, impressions, customer acquisitions or sales leads all on a performance basis.
For example, let’s say you are promoting your real estate investing book or DVD to people via online advertising. Affiliates may have web sites/blogs or manage an email list specializing in real estate and by using articles, blog posts, permission based emails, or social networking they can provide a link to your landing page. Once the customer arrives at your page they are presented with the specifics of your product or service. For providing you with this customer, you will pay them a commission if the advertisement produces a sale or a qualified sales lead.
Leveraging thousands of Affiliates
An affiliate marketing network can help match you with relevant affiliates who can drive massive amounts of qualified online traffic promoting your product or service. Most CPA Networks have existing relationships with thousands of premium affiliates; they can provide advertisers with a massive channel for promoting their product or service. Affiliate networks are cost effective and will provide advertisers with a superb advantage over other advertising methods. Spreading the word through online advertising via permission email, search engines, social networks, blogs and newsletters can be huge advantage over your competition because it requires very little money down. Again, if you select the right CPA Network it could be an amazing outlet for generating clicks, impressions, customer acquisitions or sales leads all on a performance basis.