Affiliate Marketing And Why You Need A Website
Affiliate marketing is a competitive arena, but this does not mean that there is no room for more people to join in. However it is also important to realize that there are no quick fixes to instantly transform an affiliate business to out of this world results. So what is left, well to a degree all you can do is follow sound principles and continue to work at these until you build beyond the foundations of your business.
So before you start looking for magic cures and short term miracles you need to ensure that you have installed the basics. The basics include having your own website, now this may seem to go against some popular advertising that would lead you to believe that you do not need this.
However behind the scenes it is generally accepted that to build a sustainable long-term affiliate marketing business you need to have website in place. So once you accept this what other factors are there involved in your website design.
Firstly, having assumed that you know how and where to find your product, you must promote one product per website. The purpose of this is to prevent confusion to the visitor, you want them to focus on one offer and this needs to be displayed with as much clarify as is possible. There are a number of alternative ways for you to build your pages, one of which is the squeeze page and another is a review site.
Lets take a look at the squeeze page to begin with, this is designed with the intent of offering the visitor a free report, ebook, membership, software etc., that aligns itself well with the product you will be promoting, more often or not a free viral report with small details from the main product will be provided in exchange for the visitors name and address.
On securing these details the visitor will periodically be notified messages regarding the focus of the promotional efforts by way of a series of emails, it is accepted that a subscriber may require up to seven visits before deciding to purchase.
With regards to a review site as the name would suggest this is a review of the product and is a pre sale opportunity where the visitor is outlined the benefits that the product can provide if the visitor decides to purchase. Both the squeeze page and review site have one thing in common that is they have an opt in form contained so that they can collect their visitors names and email addresses. Any experienced marketer will know the value of building a list, traffic generation is not easy so you want to work hard at keeping your visitors details for future promotions ..
Video is now becoming a popular medium for many reasons, one of which is outlining the benefits of your offering without them having to scroll down all of the page to find out, you have limited time to make that impression so do not waste that opportunity consider the power of video.
There are a number of free advertising methods that include article marketing like this article you are reading and search engine optimization (SEO). It is prudent to learn about the basic on page and off page optimization techniques you can learn and employ to assist with your search engine listings.
Key to your on page optimization is your keyword density, the keyword you wish to rank well for ideally should be contained in your domain, site title and no more than once or twice in your paragraphs dependent on the size of content contained within them. If you try and include your keywords with no real structure in mind just including the keywords for keywords sake you will hurt your ranking through keyword spamming.
The purpose of this article is not to enter into too much detail, but it is to illustrate that a website is important to your success and should focus on one product, have a system for collecting personal details, a free offer of sorts and that you should attempt to optimize your pages so that you have a chance of securing free traffic from the search engines.