Affiliate Marketing and Giveaways
Whether you are offering a free report on your website or as a part of a huge JV giveaway, this technique can be used to explode your affiliate marketing campaigns. This concept seems a little odd at first. How can you make money by giving something away for nothing?
Consider the lagniappe, a custom from the southern portions of America, where French and Spanish influences combined. It is a gift from a merchant to the customer and is made at the time of a purchase. A common lagniappe is the 13th doughnut in a baker’s dozen and it is given gratuitously or for good measure, as a way of ensuring that the customer will remember the merchant who provided it and come back.
For Affiliate Marketing a free offer is usually more of a swap than a gift, the visitor is asked to provide basic contact information in return for the offer. The human desire to get something for free is well known in the marketing world and giveaways are a prime way to capitalize on this act of generosity.
Do you have to give something away? No, you do not and some serious marketers refuse to do so, declining to add “freebie” seekers to dilute their mailing lists. The goal of list building is to give you a group of interested people who have given you permission to market your products to them and a free gift is the accepted method of building this list.
The gift can be almost anything, from a 3-page report to a 300-page e-book with dozens of variations in between. E-zines and newsletters are generally offered gratis, with the understanding that the information is provided as a vehicle for sales and marketing techniques.
But what about JV giveaways, how can they help your affiliate marketing campaign? JV giveaways are similar to an on-line open house. Visitors are invited to one main site where dozens or hundreds of JV partners have housed their free offerings. The goal is still the same; however, to trade your e-book, software or report at no charge, in return for the visitor’s contact information. When they click on a product link they are taken directly to the JV partner’s lead capture page for just this purpose.
Some enterprising affiliate marketers even have OTO’s (One-time-Offers) and special deals embedded in their thank-you pages to keep the visitor on their site as long as possible. This is a solid strategy. The visitor came for the free gift, demonstrating their interest in what you are offering. To convert the visitor into a customer you have to offer something that they want to buy.
In conclusion, a simple gift to a potential customer can go a long way towards exploding your online sales. Where the merchant of old hoped for the customer to return to his shop, the affiliate marketers of today wish for permission to present their offers through e-mail to the members of their lists. It is the give and take of modern commerce.