Affiliate Marketing 101 – Basic Vocabulary – Part 2
So, you are interested in using your computer to make money on the internet with affiliate marketing. Congratulations! Affiliate marketing is a fascinating area, and it can be unbelievably rewarding. However, it can also be unbelievably confusing. Even some of the words your encounter can make you think you’re reading a foreign language. Here’s a quick summary of some of the vocabulary you will need to know. This article is the second in an ongoing series of articles about affiliate marketing vocabulary.
Let’s continue our discussion by looking at some terminology involved in setting up and running a website.
Many affiliate marketers do their marketing via one or more websites, which of course, need names, so let’s start there.
You may be thinking about a “website” name. So was I when I started learning all of this. But there is some different internet vocabulary involved here. Instead of saying “website name,” we talk about a “domain name,” which is just another term for website name.
So, sometimes you will see the term “website name,” and sometimes you will see “domain name.” Either way, it’s the name for the address and space that your website will occupy on the internet. Like buying a house, you can’t use the address unless you live in the house. Your website will “live” in your domain, and its “address” will be your domain name.
There are actually three aspects to domain names and websites: registering, hosting, and building.
When you “register” your chosen domain, you are claiming it for yourself. There are many, many domain registration services available to you. If you don’t already have one that you like using, just go to Google and search on “domain registration services.” Review a few of them, and see what seems to fit your needs best.
Follow the directions on the registration service that you chose to find available domain names that you like. Then register the domain name(s) you selected. To “register” your chosen domain name, you will need to provide contact information and payment for your domain name.
Once you have registered your chosen name, no one else can claim it. Sort of. When you register your domain name, you will need to choose a time period – six months, one year, etc. Different domain registration services offer different registration periods and costs. If you want to keep the domain name you have chosen, be sure to pay the renewal fee before it expires (sort of like paying the rent before you get kicked out!).
So what is website “hosting?”
Let’s do a quick re-wind. Actually, registering your domain name is more like getting a post office box than getting a house. You have an address, but you sure can’t move into a post office box!
Your website will need a good place to live, too. Unless you are a pretty accomplished website developer with a lot of computer expertise, your website will almost certainly “live” on someone else’s computer. Of course, that “someone else’s computer” isn’t really called that. It’s called a server. A server is just a very large and fast computer on which someone basically rents out space for websites and keeps those websites up and running. That service is called “hosting.”
This is important – and it’s definitely not the time to go looking for free or super-cheap services. This is truly one of those times in life when you generally get what you pay for. You can find services that will offer to host your site for practically nothing – or even for free! Ever hear the expression “penny wise, pound foolish?” It comes from the English system of money, and refers to someone who is very careful about spending pennies, but carelessly spends pounds (similar to US dollars). In my experience, that expression clearly applies to choosing your hosting service.
If you are not already familiar with various hosting services, back to Google! This time, search on “website hosting services.” You will find many companies that would love to have your business. Again, read about and compare different services to see what seems to be best for you.
You do not need to commit to a hosting service until you have decided who will build your website and how they will do it. That is a big decision, and involves many considerations that will be discussed in another article.
It’s true that there is a lot to know about starting an affiliate marketing website, but it is all completely do-able – even if you are brand new to the internet business world. You just need to approach it one step at a time, and make sure you have understood and completed each step as you go along.
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