A Review and Comparison of Email Marketing Autoresponders – AWeber Vs iContact
An essential tool for Internet Marketing is the use of an email autoresponder. Email Auto responders help you market your business through email. Email autoresponders systems usually come through some form of online software. Two of the leading email auto responder software on the market are iContact and AWeber. These tools essentially allow you to create an opt-in form for a visitor to your website. The user opts in to your list and in turn you setup sequential emails to be sent to the user through an automatic response. You can also provide a wide email blast to the users enrolled to your email list.
Essentially these email marketing programs allow for low cost and low maintenance system. Other uses of email marketing software include email newsletters, bulk email sending, email followup, etc… This review is a review of the leading email marketing auto repsonders available. This will provide you with way to decide between which of the two are the best autoresponders. For more pricing details on email lists of 5000 or more refer to the AWeber and iContact pricing pages.
In conclusion to the comparison of AWeber vs iContact Given the data above, you are looking at pricing and a couple of key features when comparing these two email auto responder systems. iContact has three key features that AWeber lacks, those features are the ability to do integrated surveys, Event management features to keep track of attendance, and an API. The feature that is in AWeber that iContact lacks is its ability to integrate with shopping carts such as Google and paypal check out. This feature will allow you to add customers to your lists upon checkout. Overall however the abilities of these two are pretty similar. It depends on what you want to accomplish. Pricing is always a deciding factor, from a monthly contract it is cheaper to go with iContact which would be around 32% cheaper than Aweber.
If you know in the long term you will need to use the system then AWeber is an attractive price point to commit to a year. AWeber ends up being 52% cheaper. From a usability standpoint, both interfaces look pretty straight forward. If you are computer savvy it will be pretty easy to use. Both systems have a wizard like feel to guide you through the process to setting up a campaign. The iContact interface looks a little cleaner than the AWeber.