A Newbie’s Guild to Building Your Own Opt-In List
It seems pretty obvious, with all the talk of “The Money’s In The List” and how you need to build your own list of opt-in subscribers to survive online, but it is amazing to me how many network marketers do not do this? I’ll admit that I did not when I first started out. I was just so excited and desperate to recruit people into my business that I just pitched my company replicated website. And, I didn’t know how to do it. I see too many people doing this. I think they do it partly because they do not know how to do it any other way and partly because they do not want to spend the necessary couple of bucks that are required to minimally set up your business the right way. If you are one of those people who is not building their own list but know that you should, this article will outline the necessary tools.
AUTO-RESPONDER: It is absolutely essential that you subscribe to an auto-responder service. I use AWeber which is considered by most to be the premier service, but there are others. It is not recommended that you use a free service. You need an auto-responder to capture your leads “name” and “email address” (and “phone number” if you choose). Once a lead is subscribed to your auto-responder, you will be able to automatically email market to those people until they either buy, join your business, or unsubscribe.
SETTING UP YOUR AUTO-RESPONDER: It can seem confusing at first but setting up your auto-responder is pretty simple. These are the steps to get you up and running:
- Create Your List: You will first need to create your list. If you are marketing Pyxism like me,you can create a list called “StevePyxism” (all list names must be unique within all of Aweber). The site takes you through the necessary steps to create your list.
- Follow-Up Messages: This is not required but a good idea. You can create a series of follow-up emails that will go to everyone who signs up to your list. Once you write these and set them up, the emails will be sent automatically to your list at the intervals you select (i.e. daily, every 2 days, weekly, etc.).
- Create Your Webform: The “webform” is the opt-in box where your prospects will enter their contact information and become your lead. There are many designs to choose from. After you create your webform, you will be given html code of the form that you need to copy and paste into your lead capture page or blog.
LEAD CAPTURE PAGE: Another essential tool. Whenever you join a business or affiliate program, you are given a company replicated website and an affiliate ID. You can just market your affiliate url and get sign-ups. The problem with this approach is that you will be marketing the same site as everyone else AND you will not be capturing the information of the people who see your site but do not sign up. With a lead capture page, which is tied to your auto-responder, you can design a unique page that is not being marketed all over the internet PLUS your prospects will need to enter their information first to see your replicated site and decide if they want to sign up. You can either buy lead capture pages and have them hosted for you OR you can create your own (like I do…I use AcademyTeamSolutions lead capture pages since I’m a member) and host them yourself (you can also host with ATS) which is the less expensive way to go if you want to create multiple lead capture pages.
- Creating Your Own Lead Capture Page: To create your own lead capture page, you will need an html editor. I am self-taught so don’t get scared off by html…besides the editors are have WYSIWYG (What You See Is What You Get) so you can just design the page how you would like it to look and the editor takes care of the html for you for the most part. There are plenty of free html editors online. I use Kompozer. After you create your capture page, you will need to save it and upload it (as “Index.html) to your server (I use both Viral Hosts and ATS, but you can also host with your domain company). Any images that you have on your capture page should be contained in your “images” folder on your site’s server. That’s it!
YOU WILL NEED YOUR OWN DOMAIN: Buying your own domains is required. I purchase mine from GoDaddy, which I have found to have the best customer service of the different domain companies that I have purchased from. You can purchase “.info” domains for $1.07 for a year. “.Com” domains will run you about $10 a year. After you purchase your domain, you will need to point the “nameservers” to your hosting company (unless you use GoDaddy for hosting). That process takes a few minutes.
NOW…all you have to do is market your lead capture page or blog to start building your very own list (that’s the more difficult but fun part of our business!).
Your Partner in Success,