A Guide To Money Making Through Blogging About One's Business
The money making capabilities of a business are directly proportional to the number of audience that know about how good the products of that company are. Traditional advertising campaigns like the ones seen on television are expensive and take a reasonable amount of resources to create that only big and established companies can often afford. In the internet age, the advertising grounds are leased down to give equal opportunities for small- and medium-sized businesses thereby gaining presence among their target audience.
Blogging is one of the many ways to advertise online. Defined simply, blogs are just pages on the web made up of topic-specific and short posts that are frequently updated and are arranged in a chronological manner. What this means for the business is an economic method of advertising with the ability to add entries about their products as simple as adding a new page on the blog. Pictures and links about the product are quickly inserted into a blog entry and description texts can be formatted along the sides. The amount of information that can be included in blogs is virtually unlimited and is only constrained by the blogger's creative prowess.
A free blog offered by internet companies like WordPress and Blogger is a perfect way to start blogging for any business. WordPress, from its name, is a modern word press. Blogger is the one sponsored by the giant search engine company Google. Aside from being free, these blogging sites also offer blog templates that can make publishing attractive and well designed entries very easy. More than a blog, Google has this new feature called Google Sites, which actually provides free personal websites for anyone wishing to own one.
The disadvantage of having free blogs or websites is on not having to own a domain. For instance, a website URL in Google Blogger may have "http://mybusinessproduct.blogspot.net", which is not a truly personalized URL. If a company is ready to jump to a higher level, however, these free blogging sites can provide a unique domain name for the business client for a certain cost. Compared to traditional advertising, these costs are fairly minimal. Businesses who take internet advertising quite seriously opt to pay for these fees and happily report about their quick return of investments.
After having created a blog or a website, the key to virtual presence is to attract more traffic to the business domain. What this means is to choose the right and appropriate keywords for search engine crawlers to index. Often referred to as lead generation, visitors who seek for particular keywords must be pointed to the business domain name. Google's Keyword tool contains a vast amount of information about choosing the right target keywords to strategically lead more traffic to the company website. Learning how to use APIs is a great way to improve traffic for any website by being able to fully customize the often limited free templates. Knowledge on HTML programming is also a very important skill to add aesthetic value for the site. For bloggers and web page designers who find programming a time-consuming task, plugins that contain snippets of program codes are available. With plugins, designers do not need to deal with a feature line by line. Instead, they just have to learn what that certain plugin does and simply insert its code wherever needed.
Aside from gaining revenue through increased sales from their actual products, companies may also explore revenue generation by third-party advertisers. Internet companies that offer free blogging sites as well as free websites actually have this feature of sharing revenue with their clients who use their services for free by taking part in the advertising strategies of the company.