A Few Key Network Marketing Tips
Network recruiting success is imminently achievable (as thousands can attest to), but it helps to understand a few things about the nature of how people are, how they interact with one another and what they want from each other. Have a little basic information about the drivers of human behavior can help you sailor your network marketing sales discussion so that potential network members can more readily identify the benefits of network membership.
First, it is helpful to bear in mind that as a species, human beings tend to want to affiliate, meaning, they want to be with other people and be a part of the activities that others engage in. This drive comes from a deep-seated desire for safety; as we’ve all been told before. “There is safety in numbers.” Being a part of a network marketing group can help people meet their need for affiliation.
Paint a picture. Humans are very visually oriented, though many of us have a hard time envisioning the future as any different than what we’ve experienced in the past. Using clear imagery helps, so when you are trying to convince a potential network member to join in, be sure to use clear imagery to describe ho w the decision to join the network can affect their lives in the future.
Painting a picture of their ultimate success can be a motivating factor to get a new network marketer to join your opportunity. While numbers and sales figures convince the logical part of the brain, it’s important to understand that humans are emotional creatures – and normally buy on emotion. There’s a saying that goes, “We buy on emotion and justify with logic.”
If you’ll connect your network marketing pitch with human desires, you’ll find it much easier to recruit people into your network marketing opportunity.