A Business Blog – Today's Answer to the Marketing Question
So you have a business and you are trying to be successful in it. Do you have a business blog? I know it is an interesting question, but there are a few really good reasons why I ask. Many of your competitors have a website. The old styles of sites are nothing more than glorified posters. More than you would think are never even updated with new information. The fast paced business world of today demands more from you and your web presence. The ability to interact with your customer is more important than ever. Here are three ways that a blog site can make the difference to your business.
Use these powerful techniques to drive massive traffic to your business.
1) Most Current Information- With a business blog you have the chance to update the information as it happens. The systems are very user-friendly. You no longer have to know computer code or how to write in HTML format. If you can use a word processor, you can create and update your site. As your business changes, you can easily update the site with the latest information. The ability to use words, pictures, and even video to get your story out is a powerful thing that has not been around for that long. The more you can tell your customers about you and your business on your site, the more they will come to feel like they know you and will be closer to using your product or service.
2) Powerful Content- Content rules the internet. Your ability to talk to your customers can be a major asset in your ability to encourage them to do business with you. When we talk about content, we are not talking about sales letters and special offers. Content is articles and videos that talk about the aspects of your industry. It is your chance to pull back the curtain and give your readers a look at what you have to offer. By talking about the latest products and services on the market, you are answering the questions your readers have. You will become to be known as the industry expert and they will by more likely to buy from you when they are ready.
3) Customer Interaction- The first goal of interaction should always be to get their contact information and approval to contact them later. This can be done by adding an opt-in form on your front page and offer them a reason to give you that information. This will give you the ability to share valuable information with your customers when it comes up. The next level of interaction is to offer them a voice. This can be accomplished through comment sections on your content, guest pages, and reader submissions. When you hear from your customers, you have the opportunity to grow and adjust your business to serve them better. This is a powerful tool that can only be maximized with a business blog.
A business blog beats a normal html website every time. The ease of use, flexibility, and the possible customer interaction can not be matched with other systems. Tying this technology in with the latest in internet marketing can create a powerhouse of advertising for your business. The most important part of using the blog is to understand how to get it noticed by the search engines. This will allow the maximum number of readers to be exposed to your information. You will want to learn the best ways to get this done. A marketing mentor could be of great benefit as you learn to advertise your blog site as well.