A Brief History of Internet Marketing
Having goods and services marketed on the internet seems second nature now, but actually internet marketing is a relatively new phenomenon. When the internet first started and more of the public began to access it, companies began to realize that they could utilize the internet to provide information to potential customers. The first examples of internet marketing were simply text websites. They were very basic and simple with no pictures or graphics. As the internet started to develop, more and more companies realized that they had a global audience at their disposal. Websites became more complex. They contained pictures of products and graphics intended to keep the customer interested.
By our standards today, these first websites seem archaic. However, they served their purpose as people began to turn to the internet for information about companies and what they had to offer. If someone wanted to buy something, they would call the company on a phone number provided by the website. Eventually, the technology existed so that companies could sell their products right from their website. E-commerce began to grow very quickly once methods to securely provide your credit card number became available. Consumers could now order products right from their home. Companies could reach customers all over the world. Online auction sites became very popular as people could sell their items to each other for a small fee.
There also was an increased use of the internet as a source of advertising. Companies began to place ads on other websites to promote their products. Today pay per click advertisements benefit both the publishers of the websites and the company which has goods to sell. Affiliate programs are also very popular. They allow website owners to advertise products on their website and if a customer purchases the item, then the website owner gets a percentage of the sale. The internet has even been used as a primary source of advertising. Companies have created innovative advertising programs, sometimes referred to as viral marketing. Viral marketing seeks to create a buzz about a product through word of mouth. Some viral marketing plans even use alternate reality games in order to promote a particular product.
Because of the expansive nature of internet marketing, it is sometimes overwhelming for a company to know where to begin. Luckily, there are many experts in this field who can create a plan which is sure to bring you success. There are even companies which can help you maximize your local business. For instance, you can find people who can set up a Boston internet marketing plan and maximize your Boston SEO as part of your overall marketing plan.