8 Ways to Improve Your Affiliate Marketing Strategies
There have been significant changes to the affiliate marketing landscape over the past year. Staying on top of your game means keeping up to date on the techniques that are working right now. As a serious affiliate marketer you want to get ahead of the pack, rather than being left behind in the dust. Keep reading to find out the 8 essential things you need to be doing in your business for successful campaigns.
1. Stay focused on your niche.
It’s much better to stay in one niche and try a few different products than to bounce around from one niche to another and never really get anything accomplished. Once you have mastered your first niche, go ahead and experiment with another one.
2. Content is still King.
Create great content your competitors can’t hold a candle to. It’s essential in order to stand out especially in a competitive niche. Be the one your readers can’t forget. Large brands spend a great deal of time getting their content approved. You can be much faster than them, and turn out great content to make money with while they are still in meetings deciding about their content.
3. Build a strong affiliate income foundation by choosing products and programs offering recurring revenue.
When someone buys a product through your link, you receive a one-time affiliate payout. However, when the same customer signs up for a monthly newsletter, membership or other learning materials delivered on a monthly basis, you receive a recurring revenue from those monthly payments. This gives you money in the future as well as the immediate payment.
4. Make sure all your content, sites and landing pages are mobile friendly.
Did you know that 46% of affiliate clicks were done via mobile? This can have a great effect on your bottom line if your content isn’t mobile-friendly. You could end up losing a great deal of potential income if mobile customers are clicking off your sites because they aren’t coming up properly on their mobile screen.
5. Diversify your traffic sources.
When Google released the panda update in February 2011, many affiliates discovered their business would probably fizzle out in a few weeks or months. Then Penguin hit in April of 2012. Top affiliate marketers encourage us to own our audience rather than rent it. Make sure your business model is supported by several different traffic sources. If you rely on only one and it dries up, you will have a problem. Owning your own sites is another advantage in the ups and downs of the Google Zoo updates.
6. Go with the flow of seasonal and break-out trends.
You can usually predict a seasonal trend, and it will be recurring in the sense that it will come around again next season. An example of this would by Halloween costumes. A break-out trend can make you a lot of money in the short term, if your timing is right, and may not ever come back around again. An example of this could be affiliate products based around a fad diet or a popular cartoon character. They peak in popularity and then taper out as interest dies down. Your affiliate marketing efforts should be a good blend of these two types of trends as well as evergreen topics such as health and wellness.
7. Experiment with different ways of presenting your content.
There are many different social media accounts you can use to increase exposure for your affiliate products. Using written content, video, audio and even webinars for higher ticket items is also effective.
8. Keyword targeting is the old, topic targeting is the new.
It’s no secret Google has been penalizing those affiliates trying to focus on narrow keywords. It’s much more beneficial to take a topic and generate many LSI keywords (latent semantic indexing) describing the product and use those on your page. These are synonyms Google can collate together to identify what your page is all about.