8 Tips to Build Your Opt-In Email List
An opt-in mailing list is one of the most powerful and effective tools in online marketing.
An opt-in mailing list is a database of peoples' names and email addresses that have subscribed to an email list via a web form. By subscribing to your list these people are giving you permission to send them periodic emails on the topic they are interested in.
This gives you the ability to communicate with people who are particularly interested in your product, service or organization. This technique of building an opt-in mailing list is known as Permission Email Marketing.
Here are some of the most important tips to remember when building your opt-in mailing list:
Offer incentives for subscribing.
Free e-books, reports, software, video tutorials, etc. that are of interest to your target audience are very effective incentives.
Offer a Free Newsletter or eCourse.
One of the most effective ways to build an opt-in list is to visit your visitors quality content to encourage them to sign up, such as a free newsletter that contains tips, tools or other information that is related to the topic of your site . Be sure that what is written inside the newsletter, freebies and information found in your website are all of real value to your subscribers.
Decide the minimum information that you need to collect.
Names and email addresses are the minimum, but do you really need their home address, their gender, or their age group? Do not collect information that you do not have any plan to use. Keep the information collection to the absolute minimum and you will increase your conversion rate of visitors to subscribers.
Mention in bold letters that you do not sell their emails to others and stick to this. Your opt-in list is a very valuable business asset – do not sell it to anyone else. Do not violate the trust of your visitors and ruin your reputation.
Use an Autoresponder service.
You should use the best technology to get the best results. There are various free autoresponder services and some that cost a nominal monthly amount. An auto responder service is essential to automate many of the mundane tasks of maintaining your list and a professional autoresponder will provide you with statistics to examine the effectiveness of your campaigns.
Always honor Unsubscribe requests.
No matter the method you use to gather names in your list building process make sure to honor requests to unsubscribe. If you manage the list manually make sure to remove the name quickly or risk a report of spam.
Avoid being labeled as a spammer.
Take the following steps to avoid being labeled as a spammer:
- Comply with the CAN-SPAM law
- Do not purchase e-mail lists, build your own
- Keep records of subscribe requests
- Avoid spam trigger words such as free, earn $, discount, etc
Plan your mailings carefully.
Do not abuse your list by sending them a significant volume of email. Carefully plan each mailing and make sure it is relevant to your visitors and consistently related to your core objectives. If you send too much, or send emails to your subscribers too often you are more likely to ruin your brand and find that you have a higher than expected unsubscription rate.
When building your opt-in list, you have to tread a fine line between annoying your visitors and encouraging them to volunteer the information you need. If you follow these simple steps you will find that you quickly build an opt-in list with a large subscribers base.