8 Tips for Improving Your eBay Sales
Your auction titles should be descriptive, stand out and grab buyer's attention. You have 55 characters to use to get people's attention for eBay. Use those 55 characters wisely. People searching on eBay typically find your listing in one of two ways. 1) by browsing categories and drilling down into more specific subcategories and 2) by using the search bar at the top of the eBay website.
Get a decent digital camera and take good pictures. Make sure the lighting is good, the item is in the center, and get rid of things that distract your eye from anything else what you are trying to take a picture of. Also, take pictures of the item from multiple angels to show all the details of the item. I usually take at least 3 photos one from the top, one from the left side and one from the front at a minimum.
It depends a little on the item that you are selling as well to the number of photos and angles you would be using.
EBay has started to allow people to add videos to their auctions. I still have not seen a lot of these being used but if you could put together a short video, you can even do one with a webcam, it'd definitely increase people's attention and get them to read and stay on your auctions longer. Videos can be used to take the place of photos or even be used to supplement what pictures can show of the item or product.
Often times some items lend themselves to being videos as they have moving parts, or you can show how something works. Whereas a photo can only capture stills and specific spots, a video can capture the whole process.
You should list out the details of your item such as make, model, color, weight, size (height, length, width) etc. Also, it's a good idea to include some of the features of the item. Usually you'll find a couple on the packing of the box, but try to take that extra step and give other potential uses for the item as well as your experience or similar types of products.
If you have some stories of how others have used the product or item include those or have some creative uses that people would not normally think of for a product. I was selling this one item and one of the questions that was asked about the item, introduced me to a totally new use of the product that I had never even thought of. So be open to feedback from potential buyers, and add that the next time you list the same item (if you're running multiple listings of the same item).
Writing / Copy
Copy is the text or words that help you sell the item. Use descriptive words that help binders imagine using the item and actually owning it. They can paint the picture in their minds of holding the product, using the product and benefiting from it.
Research your product well and know how much you want to sell the item for. This way you have an idea of ??where you want the item's starting price to begin at. Then begin the auction with a low minimum bid. If you've done your research right most of the time the auction will get bid up to the average price that you had searched.
By having a low starting minimum bid, you have more people who are interested in the item and start to bid on it when the price is low. As the auction gets closer to the end they'll want to continue to bid up the price to win the auction.
Be specific about your policies. This typically includes accepted payment methods, return policies and shipping and handling policies. Write out all your accepted payment methods that you take. I've found that usually more is better. So that people can choose the way they prefer to give you money. For return policies I try to be specific about accepting returns, and if there are any limitations or conditions for the return. For shipping and handling specify what service you are using, or the ones that are available, offer insurance as an option (especially for higher priced items) and be sure to get tracking numbers.
Bidders often times ask questions about the item, uses, if it includes certain features, etc. Try to be responsive and respond within 24 hours of their questions to show the bidders that you take customer support and communication seriously. If they doubts about your responsiveness before they bid or buy; It'll only increase after they've made a purchase. So stay on top of your emails and / or auctions and checking them at least once or twice a day that you're running auctions.