7 Core Online Marketing Strategies
Making money on the internet involves the use of some well thought out and effective marketing strategies. No matter what it is you’re trying to sell you will have to institute a multi-faceted marketing plan to establish and grow your business.
Marketing online requires that you not only promote to your targeted customer base but also focus on positioning yourself favorably with the search engines as well.
Let’s review 7 key core strategies you’ll need to include in your marketing mix to achieve success online.
Professional Looking Website
Your website is the window through which the world will view your business. Keep your website clean and professional looking. Try not to go overboard on the graphics since this will only make your site load slower giving visitors the chance to click away.
Optimize Website for Search Engines
Be sure your website has a title, description, and utilizes keywords throughout that accurately reflect the site content. This is important so that search engines can use this information to display your site in any search results targeting content such as yours.
Collect Contact Information
List building is an important strategy that will pay you dividends well into the future. By collecting the names and contact info of those who have visited your site, you are saving yourself additional marketing efforts in the future.
List building allows you to repeatedly market to those who have shown an interest in your products in the past. Your list contains very highly targeted traffic and being you worked hard to get them to your site to begin with it makes sense not to waste that effort.
Promote to Your List
You collected names at your website for a reason so don’t waste the value of your list by not promoting to them. This could be one of the most effortless but most effective aspects of your entire marketing campaign.
Social Network Marketing
The growing popularity of social network marketing has taken the internet marketing community by storm. The power of viral marketing is one of the most efficient ways in which to market anything and the social networks offer plenty of that.
Article writing and press releases are another great way to spread the word about your business and these methods of marketing are free. Once submitted to the appropriate online directories your business is now on display for the entire internet community.
Post to a Blog
Posting to blog about your niche and your business is a great way in which to initiate interaction with the internet community and to build up a following. Blogs also are a great way to help boost your search engine ranking due to the fondness search engines have for the fresh content normally found on blogs.
The 7 marketing strategies we reviewed above will be instrumental in helping you to make money on the internet. It is important to be aware that marketing online will involve the use of many other strategies as well. However the ones discussed here will play a fundamental role in the success of your business and should always be included in your marketing plan.