6 Tips to Get You Started Building Your List
After much research, the Direct Marketing Association found that the smartest email marketing plans bring in $43 for each $1 spent.
If you are just getting started with email list building, take note of these statistic, and use them as motivation. Here are 6 tips to help you create your own smart email marketing plan.
1. Give New Subscribers Valuable Opt-In Freebies
In order to start your email list you are going to have to give something away for free. These opt-in bribes should be something most people would pay for, but you give away without charge.
Not only will this make converts out of casual visitors, but will show people you have integrity in dealing with your subscribers. Your generosity and honesty will make everyone on your list eager to open every email you send them.
2. Use Well-Known Email Autoresponder Services
There are many popular email autoresponder services to choose from. Most are experienced in what they do, and they strive to make your list building experience positive for both you and your subscribers.
GetResponse, AWeber and MailChimp are three of the most well-known services. Choose one of these, or not; just remember to choose one that makes you feel comfortable throughout the process of getting started.
3. Keep It Simple
Your squeeze page (also called your landing page) should not have any headers, footers, side columns or anything else cluttering up the page. This page should give your traffic a simple choice: to opt-in or leave.
4. Email Only
With your squeeze page void of anything distracting, the only visible thing should be the opt-in box for an email address. More conversions occur when one has the simple task of typing in their email address.
If you ask for much more, you run the risk of people leaving before filling out a form. Less is more when it comes to building that list.
5. Don’t Wait
It might seem a bit intimidating to build your own personal email list. You might be hesitating about what your opt-in freebie is going to be. Once you learn how to use your autoresponder service it should get easier and easier to accomplish your goals.
Many people will admit that their biggest mistake was waiting to build an email list. Don’t wait, start building your list today, and reap the rewards coming your way.
6. No Selling Up Front
Making money off the people in your list is your number one priority. However, you should not start your email list campaign with any sales pitches. Your first few emails should contain quality material.
Always send a ‘thank you’ email to those who join your list. Be sure to add some valuable content to each email you send out.
Solutions to problems they may not have thought of are excellent ways to draw them into your fold. After a few such emails you are finally ready to put out that first sales pitch.
There you have it, 6 simple tips to grow a large email list. Once you have built a substantial email list, you need to keep in touch with your subscribers, or your list will become ‘cold’ and wither and die.