5 Ways to Use Direct Mail Marketing in Your Business
You want to use the most effective way to market your business to the public. There are different ways to go about presenting the information. There are advantages and disadvantages to each one. Let's look at five ways direct mail marketing can enhance your business and determine which one will work best for you.
Letters or mailers – Businesses use regular letter or mailers to promote and market their business. They are usually the consist of one or two sheets of paper providing information about the business. There will be more information on the business than you would find on a postcard.
Most businesses will also include a postage paid envelope to send back a response. The disadvantage of direct mail marketing with mailers is that people for the most part will not open them. Since they look so much like junk mail, they will automatically throw it away.
Catalog – For a more enhanced look, catalogs or brochures can market a business in a more professional and attractive setting. This can be sent out as is, with the address printed in an area on the back. People will be able to visually see what businesses have to offer.
The disadvantage of mailing catalogs or brochures is that businesses will have to shell out more money because the pieces weigh more than a standard mailer. They will also have to shell out money for color printing and putting the books together.
Postcards – This is one of the best ways to market a business. Businesses can use color on their postcards. Since they are a certain size, businesses will not incur a large cost. In fact, it can just be in black and white. Using postcards are the best direct mail marketing tool to use as far as costs are concerned.
The drawback with this is that there is only so much room to put your marketing information. However, it may not necessarily be a bad thing. That's because most people do not want to spend time reading when they can just scan the postcard. On the other hand, postcards can easily get lost in a stack of mail because they're small in size.
Self mailers – Self mailers are marketing promotions that use one sheet of paper. These mailers are folded in thirds and sealed. They can be filled with postage and placing the address on the outside.
No envelope is needed; it can be processed as is. Since this is lightweight, businesses can save money on paper. However, on the downside, since these mailers are basically paper, they can get damaged or destroyed before getting to their destination.
Snap mailers – This marketing tool is made from special envelopes where a person can see what's offered after the mailer is unfolded. There are usually one or two perforated sides that can be washed.
This is something that is used by mortgage brokers and credit card companies. On the downside, some people might perceive this junk mail and discard it without it being opened.
When looking at the best way to use direct mail marketing, there are several things to take into consideration. Business must be sure they have enough funds to mail their marketing pieces. It should be done in the most effective way possible to get the best return for their money.