5 Tips for Successful Email Marketing Campaigns
Your email list is your biggest online moneymaker. You should build your list slowly using bonuses, and free stuff to entice prospects and customers to join your list. Treat your subscribers with respect, and they will do the same for you.
You can begin mailing to your list as soon as you have your first subscriber. When you send the mailings, be sure to follow the tips below. Keep in mind that the money is in your relationship with your list, not in the list itself.
1. Send informative articles.
Send information to your subscriber list that is informative, and has real value. Give your subscribers a reason to not only stay on your list, but also have them anxiously awaiting your next email.
2. Make your emails easy to understand.
Write in an interesting, conversational style, keep the big words to a bare minimum, and use small paragraphs with white space between them. Each paragraph should be just a few sentences, and then skip a line. It lets the reader focus on each point. He doesn’t have to deal with finding his place in long rambling paragraphs that all run together,
3. Keep your customers informed about updates and news.
The people who subscribed to your list are interested in your topic. Keep them informed about product updates; and news about the topic, or your company. They will appreciate the information as long as you make sure it is timely, accurate, and informative.
4. Be a straight shooter.
Tell it like it is. Don’t fill your emails up with a bunch of hype. You can tell the truth, and still make the sale when the time comes, if you do it correctly. Your customers aren’t stupid. They know they can’t lie on the couch and have a million dollars fall from the ceiling. You should bond with your readers. Treat them as you would as friend.
5. Rise above the noise and be different.
Use alternate methods to attract your customers. Video, audio, and webinars are some examples. You can have your email link to a page that has video or audio explain your concept or product. If you setup a webinar, you can record it for future use as a video.