5 Email Marketing Tips to Get You Going
Email marketing is awesome. What other marketing method has people throwing their emails at you and saying "send me whatever you want – I'll read it". Genius. But, it's only going to work if you pour enough energy and time into it to make the most out of all those emails you've been gathering.
So, take a deep breath and keep reading – email marketing is not that tough … at least not if you follow my awesome tips.
1. Use Your Social Media – Social media is awesome, but it needs to be used in as many ways as possible, so make sure to integrate it with your email marketing. If you're having trouble doing this, try something simple. Put twitter and Facebook links in your emails, showcase specials on your social networking profiles, or have special "fan only" deals in your emails.
2. Use Scarcity to Drive Action – If someone thinks that they have less time to make a decision, they're more likely to go for it. Email is completely suited for this. The easiest way to do this is to create a series of emails that build tension as you count down to when something will be released. Great way to draw eager buyers.
3. Call to Action Every Day – Every email you write should have a call to action in it. I do not care if you tell them to go brush their teeth, but tell them to do something. Constantly drive actions.
4. Subject Lines Galore – Practice those subject lines. A good subject line will not only get you more responses, it will get the people who've stopped opening your messages back on board. Use clever jokes, questions, or enticing one liners. If you can get them to open the message, hopefully your words will do the rest.
5. Draw Them In Right – You've got to get a good list before any number of emails will help you. So, start drawing people in with a collection of good freebies. A free 6 part mini-course, free eBooks, or coupons for discounts are always good ploys.
A good marketing plan is one that uses every tool you have. I like to think I could build an entire business with just a squeeze page and a list of names. I have not done it yet (though it sounds like fun), but I know for a fact that it work, because when you talk about email marketing, you're talking about a hugely strong marketing tactic.