Provide Useful Content

Here's one of the best email marketing tips you'll ever read: the biggest mistake that most marketers make when contacting their subscribers is that they'll only ever approach them when they have something to sell. Now while the offer in the email may actually be useful to the subscriber they will ever get bored of receiving nothing but sales pitches from your and your unsubscribe rate will increase every single time you send out another email selling something. So make sure that even in the middle of a sales pitch that you provide news and content of some kind absolutely free. It could be a short article, short video or even just some useful links you came cross whilst browsing the web

Engage Your Subscribers

Your subscribers will have more faith in you if they believe in you as a real person. What I mean by that is that you need to let your own personality come across in your emails. People are getting very good at spotting marketers disguised as sheep these days. The more engaged your audience is with you the more likely they are to trust the products or services that you're recommending to them.

Do not Hammer Your List

Some marketers get taken away when they have a decent sized email list. By carried away what I mean is that they'll email their subscribers 2,3 or even 4 times per week. This is called hammering your list and it's always going to cause you problems. You will initially make a lot of money from the list but eventually (sooner rather than later) your unsubscribe rate will go through the roof and you have to build your list all over again. I think contacting your subscribers once or sometimes twice per week is more than enough. As a matter of fact some of my favorite email newsletters only arrive once every two weeks and I look forward to them because of that.

Plain Text Or HTML?

A lot of marketers spend an unusual amount of time wondering whether or not their email newsletters or messages should be in plain text or HTML. Both of these have their benefits and equally have their own downsides. If you want to know how your subscribers are going to react to either plain text or HTML then simply ask them! Give your subscribers what they want.

What Spam Can Teach You

If you want some really good email marketing tips then look at your spam folder. The guys who send out spam have spent years refining their sales process to the point where a single email broadcast can make them hundreds of thousands of dollars. Now I'm not suggesting for one moment that you should spam people but there's a lot to be learned from looking at how spam email messages are put together – at least the "professional" type of spam that you receive. It's a totally free lesson in email marketing.