4 Ways To Avoid Getting Your Email Being Marked As SPAM
Email marketing is by far, one of the most proven methods to help a marketer or business generate more profits. It is being used for quite some time now. Had it not been successful, it would have been written off as a poor marketing method long time back.
But the very fact that it is alive and kicking suggests its efficacy, and today marketers as well as businesses are using more ingenious ways to promote their businesses, products and services using emails.
Using emails has proved beneficial for thousands of businesses and many have made more profits with it.
It is equally true, however, that more emails today are being directed to SPAM folder than ever before. More companies get reported as sending junk mails to customers.
In this article, I am going to share with you 4 ways in which you can follow to avoid the emails that you send out being marked as SPAM.
1. Building Up Your Subscribers’ List The Proper Way
You should not search the Internet using spider software for email addresses, as, even if you manage to get these email addresses and send out emails, you will not be able to get any of your recipients to make a purchase of the product/service.
Worse, upon receiving your mails, they can report you leading to your business going bust. Not only that, they can even tell others about you. In either case, your reputation will suffer. You do not wish to be labeled as a spammer, do you?
Therefore, what you should do is that, you should build your subscribers’ list yourself, by building a simple website that contains nothing but a freebie (related to the niche market your business is in), as well as an opt-in form, where your website visitors will need to enter their first name and email address in order to get the freebie (that you are offering in your website).
This should be the correct way to build your subscribers’ list.
2. Allow Your Subscribers To Unsubscribe From Your List Anytime
In every single email you send out to your subscribers after they have opted in, you must have a link at the bottom of your email message that allows them to unsubscribe from your mailing list.
And if they do click on it, that’s it. Do not bother them anymore.
3. Avoid The Use Of Certain Words In Your Email
It is best that, if you do not want your email messages to be marked as spam, you should avoid using words like “free” “guaranteed”, “offer”, “discount”, etc., as well as a combination of these words.
Even if your email message does not get marked as SPAM, there is also a high chance that it will end up in the junk mail folder, which your subscribers will not check.
4. Use An Online SPAM Checker
If you wish to avoid being a spammer, the best way is to check the content of your mail through an online spam checker.
There are many such free checkers on the net and it is better to make use of any of them.
If your mails are cleared by these SPAM checkers, you can be pretty sure that your mails will not go into the junk folder of your subscribers.