4 Truths Every Internet Marketer Should Know
To be successful in the intensely competitive world of Internet marketing you must be aware of some basic truths. Incorporating these into your business strategy will reap substantive rewards.
1: People buy from those they like and trust. When someone is looking to join an Internet business, they usually dig around trying to find out as much information as possible on the business they are considering joining, and the person who introduced them to it. They want to unearth anything bad about the business and the people involved in it.
2: People want to get as much information as possible about the business. They need to convince themselves and maybe their loved ones that their purchase was justified. You see, people buy on emotion and then defend their purchase with logic. They are looking for logic! They surf for hours, only to be more confused than when they started. They are stuck down with hype overload!
3: People want to know how they will benefit from the business and what support their sponsor will offer them. They want to ensure that they will not be abandoned after they join. Unfortunately, this is not an unusual occurrence. Not infrequently, they join someone who is absolutely clueless about how to run any business, never mind an Internet business! Sadly they succumbed to the hype and unrealistic promises given to them without checking the facts and actually getting in touch with their would be sponsor.
4: People are looking for confirmation that they will get help to start their business, and then have continued help and support when they need it later on. They want to find someone they can build a relationship with – someone who will help them build their business. They want to earn an income doing something that they usually have no clue about. Very scary stuff. They need your help !!
There is much more to Internet marketing then just placing a few tired advertisements on the Internet. If you think otherwise you face an uphill struggle.
You must think as your client thinks. Put yourself in his shoes. Try to feel as he feels. What does he want to know? How can you convince him that he should join your business. Then, when you have done all that, plan your marketing strategy to answer the questions you would want answered if YOU were looking to join YOUR business!
Focus very clearly on my 4 marketing points and your marketing will be successful.