4 Top Reasons to Maintain Your SEO
To be honest, SEO is not a one time effort, but an ongoing process. Even though if you have done a great SEO job on your existing website, that is not sufficient enough. Maximize SEO is the way to land your website on the first page of Google's search result, but you have to bear this sentence in your mind, "Not just because you rank high today does not mean that you will rank high tomorrow." Given the fact that the web is evolving every moment and the constant addition of new websites, your rank will gradually slide over time if you do not take any actions.
Here are 4 Top reasons why you need to maintain your SEO
1. Competition happens in search engine ranking which means that if you are stagnant and your competitors are getting better, you will be out of the game soon. Some aggressive competitors will study your website and react to your changes with their own improvement in terms of content, optimization and etc. There will also be some that are enhancing their site purely for their growth process and they do not care about you. The key here is that your competitors for the same keywords will improve over time and will cause a negative impact on your site search ranking.
2. Influx of new websites mean that you get new competitors. New websites are born on a daily basis, regardless if they are small in size and amateur, while some are huge and professional. This simply that if you still did not take any action, these competition will eat into your search ranking.
3. Evolution of your customers also play a part in SEO of your website. It is a matter of fact that not only things, people also change. Their taste, money budget, lifestyle will also be different and they will start looking for something different. This implies that your site will start to lose them and start to be missing from the search results. For example in a real life environment, if you are selling floppy disk 20 years ago, you might be able to get customers buying them, but just imagine you are still selling them today, you will be left behind, after all, technology today is not identical to the one 20 years ago.
4. Search engines update or tweak their page rank algorithm every now and then. When this happens, you may be beaught with a surprise that your page has dropped from Google first page of search to page seven. Example are Google panda, penguin updates and many more.
For these reasons, you must at least consistently apply the latest SEO techniques and also avoiding the pitfalls in order to stay on top and maintain your ranking. You can not afford to have huge drop in the search results because it will create a significant impact on your traffic and sales.