4 Tips on How to Write Email Press Releases
There are several ways on how you can send a press release. These ways slightly alter the format of a typical press release-its content and format. The most popular way of sending PR is by distributing it to several distribution firms or PR online sites. By doing this, you can catch the attention of these distribution firms and online sites, and if they think that your PR is news-worthy, then they are going to publish it in print or online.
On the other hand, there are still those companies who opt to send their press releases through e-mail. This has been an acceptable way since the internet is growing even faster. Companies opt for email PR because they are cost-efficient and they can be a faster way of communication. These email PR must still be able to comply with the standard content and format of any kind of PR. However, email PR must be shorter than a PR which is published in print or online. If you want to know more about these email press releases, here are some necessary practices that can enhance your electronic communication.
1. Do not spam. Always ask for permission first before sending any email PR to a person. Remember that it is easier to delete an email than throw a mail to a trash can. Have the courtesy to ask possible recipients if you can send them an email. You must choose or target individuals who are interested in your story and are likely to read the email, because if you don’t, your PR is going to be put to waste.
2. Develop a strong subject line for your email PR. This can greatly arouse the interest and curiosity of your recipient, and can probably lead him to read your whole press release. And as much as possible, create timely subject lines. Ride with the flow of a breaking news story. The same is true with the content of your email PR.
3. Strictly follow the format of a PR. However, you may shorten the whole PR. Sixty characters per line are enough for email press releases. This is due to the fact that most people tend to be lazy in reading longer texts. This is also when a link can very much help you. By simply putting a link in your email PR to redirect a recipient to your website, you have already accomplished most part of your job. You now have the attention of a potential customer or client to your company. And for further communication, you may also include an email address where the recipient can contact you for any clarification. And to emphasize these email address and link, put it on a separate line in the body of your press release.
4. Lastly, remember that an email PR have a limited scope. It is not for everybody. But still, within this limited scope, you can be sure that most of them are interested. Eventually, you can build a larger list for your PR.