Your opt-in page is the best way to build your mailing list. All of your potential subscribers are driven to your opt-in page. Your opt-in page is also called a “squeeze page”, “lead capture page” or a “landing page”. Your opt-in page only needs to ask for the first name and email address. The four tips for creating a successful opt-in page that converts visitors into subscribers are to create professional opt-in page content, offer something free, include minimal links and include the benefits.

Success Tip #1 – Create Professional Opt-in Page Content

Just because you are giving away something for free does not mean that you can write an unprofessional page. You should treat your opt-in page as a sales letter. Even though you are not making a hard sale or trying to get them to buy your product, you still need to be able to entice your visitors to give their personal information to you. Writing professional content will improve the probability that your visitor will actually sign up on your opt-in page.

Success Tip #2 – Offer Something Free

You need to give away something free that is of value in order to get your visitor’s email address. Offering something free is a great way to build your list. Examples of free giveaways are a free report, video, audio, e-course, sample or an e-book. These are just some examples of what you can give away. Figure out what would be deemed valuable for your audience.

Success Tip #3 – Include Minimal Links

You want to include the minimum number of links on your opt-in page. Only include the necessary disclaimers and terms that you must include. The goal is to keep your visitor focused on signing up for your free giveaway. You don’t want them clicking away without completing your opt-in form.

Success Tip 4 – Include the Benefits

Just because you are giving away something free does not mean people will just give you their information. You need to include the benefits that your freebie offers. Most of the content on the opt-in page should be focused on the benefits your prospect will receive with your free giveaway. You should also remind them that there is nothing to buy.

As a final reminder and conclusion, in order to build trust, you should include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report or offer.

As you can see there are four easy steps to follow in order to create a successful opt-in page.