3 Tactics For Getting Prospects To Open Your Letters In Your Direct Mail Campaign
Using a direct mail program to sell your Internet Marketing Services to local businesses would be a small, yet wise investment in your business. Direct mail allows you to reach a potential client for under $ 1.00 each and deliver a powerful and strong sales message. It also provides a continuous contact system with your potential clients to give you the best return on your investment. There are proven tactics to ensure direct mail campaing success. These tactics are, hand-addressed envelopes with live stamps, lumpy mail, and postcards.
1.) Hand addressed envelopes with live stamps- Using a hand addressed envelope and a live stamp takes away the 'commercial' feel associated with direct mail campaigns. Making it seem or look more like a personal letter increases the chances of getting it opened.
2.) Lumpy Mail- is no more than putting something with a 'lump' inside the envelope. This is usually some type of advertising specialty such as a pen or a keychain with your company name and logo on it. When the feeling something inside the envelope, they are compelled to open it to see what's inside. This is another tactic to getting your letter opened.
3.) Postcards- they do not 'need to be opened. You can buy pre-stamped ones for the price of just the stamp at your local post office. This basically gives you the postcard free as well. Now you only pay for printing and since you are working on a local level, you could even use your home printer to print them.
Now that you have 3 ways to get your letters opened, you are ready to start your direct mail campaign. Start writing some great copy, get your list and get to mailing. Be sure to include a strong call to action on all your mail correspondence to get them to want to work with you.