3 Simple Tips For Boosting Your Email Open Rate
If you have an email database and you are using email marketing to promote your products and services, one of your most important goals should be to get as many people to open your emails as possible. That's why your message's subject line is so important. The fact is if your readers do not like your subject line, or if it does not resonate with him or her, they're not going to open your message. And that means they're not going to click through to your offer, and they're not going to buy from you.
The fact is, your subject line is the most important part of your email message. If it does not get your readers' interest, your open rate is going to be terrible. And if that's the case, you're wasting your time using email marketing. Here are 3 tips that will help you to get more people opening your messages.
1 – One of the best ways to increase your email open rate is by using qualifying subject lines that offer or promise a result to your readers. If you can include hooks such as curiosity, benefits, controversies, and other factors such as timely news or tips, that is also going to increase your open rate. Having said that, simply using a touch of curiosity is always a great place to start.
As an example, your subject line might be, "Is this the best book ever written?", Which will get people to open your message, and then you could talk about a book that's related to your topic. You can show how the message from the book relates to the product or service you sell, and then make your readers an offer. You must remember that you can not use a subject line that's not related to the content of your message. That's a violation of the CAN-SPAM laws and will get you into trouble. Plus your readers are not going to continue to open your messages if you do a bait and switch on them like that.
But if you can find a way to add drama, curiosity, or promise a result or benefit in your subject line, and then tie that into your message content so it all makes sense, you are going to get people to open your message. Once they've opened it, if you can hold their attention with a compelling story or something interesting and helpful to them, they're going to read it right through.
2 – Split testing your broadcast messages by using two different subject lines is a good way to know what your readers want to know, because they're voting by clicking to open your message. So send the same message to everyone on your list, but split the participants into two groups (most email programs will let you do this). One group receives subject line # 1, the other group gets subject line # 2.
The goal is to find out which subject line gets the most number of people to open your message. When you find the winner, resend the same message to the people who did not click on the message the first time. That will get the maximum number of people to open your message and read it.
3 – Another great idea is to spy on the top businesses in your market. Create a Gmail account specifically for this purpose, and then opt in to as many competitors lists as you can find. Make a note of the subject lines that use, especially if they use them more than once. You should be able to get on a lot of lists, so you can see how your competitors entice people to open their emails.
By using compelling subject lines in that entice people to open the message to learn more, you're going to find a lot more people who will read those messages, and absolutely you will make more money from your business. Split testing to find the best subject lines, and then re-sending the same message to people who did not read it the first time, can bump up your response by an extra 30% to 60%, with very little extra work on your Part. And spying on your competitors and other marketers is a time-tested strategy for improving your results in any kind of marketing. Combined, these 3 tips could lead to a significant increase in your sales and profits.