2 Ways to Set Up an Online Affiliate Program For Your Products
You have developed a killer digital product and are ready to launch it within the next couple of weeks. The graphics is great and the sales letter looks even better. What is missing now is an army of affiliates promoting your product.
Before you can start recruiting affiliates, you have to set up affiliate management area where you can manage your associates and marketing materials. There are a couple of ways to do this.
The first method is to buy an affiliate management script and set it up on your webserver. The script can range from tens of dollars to a few thousand dollars, depending on the amount of features it has. If you're just starting up, you may want to try a cheaper script first to get the hang of it.
The advantage of this method is you have absolute control. You can contact your associates about new products, remove inactive affiliates and many other business functions.
The main drawback is that you need to spend time to do the initial setup, which can be time consuming for those who are technical challenge. The second drawback is you need a reliable web server that supports the avalanche of traffic that your affiliates are going to send you. Another drawback is that you have to manage the payment of commission yourself or hire someone to do it for you if the sales volume is huge.
Another method is to join an established affiliate network such as Clickbank or Paydotcom. All you have to do is to add your product into the network. Upon approval, your product will be on display and searchable in the network. Since the each of the networks has their own affiliate database, your affiliate recruitment task will be easier.
Another advantage is that most of these networks will handle the sales tracking and commission payment for you. Your affiliates will get their commission on time while you just bank in your own share of the profits without too many hassles. You do not have to worry about issuing large volume of checks or hire anyone to do that.
The main drawback is that you need to pay these networks a fee for each sale you make. There are also a few networks that require you to do the commission payment yourself. They will provide you with information you need to pay your affiliate. An example is Paydotcom, where you have to do a mass payout via Paypal yourself.
Another drawback is that you have no access to the affiliates who promote your products in most of these networks. Only a few affiliate networks offer communication between you and those affiliates who promote your products. So it makes sense to add a link in your product description to entice potential affiliates to join your list, so you can communicate with them in the future.
No matter which method you choose, having your own affiliates is crucial to the success of your business. They are your sales army and if you treat and reward them well, they will continue to promote your product and build a profitable business for you.