10 Tips On Business Email Marketing
A few decades ago, business promotion relied heavily on newspapers and magazines. Business owners would put advertisement leaflets inside newspapers or print promotional coupons in weekly and monthly magazines to advertise their product or service. Email marketing is similar except for its electronic medium. Also, it is delivered to your email address instead of postal address.
Many business owners are using email marketing as one of their primary promotional strategies. However, a majority of them observ that that does not perform as expected. If you're one of them too, here are email marketing solutions to drive more traffic to your website, build a loyal customer base and boost sales.
- A Catchy and Relevant Subject Line
The subject line is the heart and soul of any public notice be it a press release, promotional offer or an advertisement. People decide whether or not to read an article based on the subject line. The subject line should intrigue the reader and force them to read on. It should be short and should describe the content of the email in brief.
- A Professional Design
Many business owners "over-dress" promotional emails with excessively bright colors and plenty of images. Emails with excessive design detailing take long to load. Many such messages get classed as Spam which means your message will not be delivered to your customer's inbox let alone being read and clicked. The design should be simple and professional.
- Body of the Email
After the subject line and design, the content of the mail acts as a major put off. Good content will keep your customers engaged while bad, irrelevant content will force them to leave the page. Here, one should avoid excess wordiness. Sentences and paragraphs should be kept short. Important information can be highlighted with the help of bullet points. The content of the mail should elucidate the subject line.
- One email, one product
As a business owner, you may offer multiple products and services. It is tempting to give your customers a glance of all the available products, but this is a common factor for an unsuccessful email marketing program. Restrict one email to one product. It increases the chances of an increase in conversion rates.
- Avoid Attachments
It is difficult to include everything in an email. Here, business owners provide an attachment or multiple attachments. The practice is good, but the trouble with attachments is they often entail load problems. A better option is to provide a link to a website in place of the attachment.
- Categorize your customers
Every customer visits your website with a unique intention. How would it be right to send each one of them the same email? An intelligent business owner segments email lists based on the interests of the readers.
- Use pre-approved address
Email addresses are collected via online and offline surveys and registrations. You should send out emails only to those recipients who have agreed to receive marketing emails. If not, you company will be listed as a spammer.
- Step into your customers shoes
Review your email marketing program from the point of view of your customers. Consider what they want to see and what they prefer to be left out. Allow them to opt out of your email marketing program.
- Test the campaign
Before you send out an email to prospective customers, send it a trusted friend or relative. This will help you test the load time and speed and get a few valuable opinions on the content and design.
- Evaluate and improve
It does not end here. Evaluate an email before you send it out to customers and after you have processed it to the members on your mailing list based on their response. Make the necessary modifications and create a improved promotional email each time.