10 Reasons to Blog
Everyone business, individual and organization that has something to say needs a blog. Here are the my top 10 reasons to start a blog:
1. Become a Thought Leader
If you have something to offer, then there are people who will listen. The more you write, the more followers you will adopt and the more you will remind them to think of you when the need arises. Over time, this will build trust and credibility of your brand to become a market leader.
2. Get Found by Google!
Google and other search engines track the most trafficked, relevant content on every topic imaginable 24/7. They want to know all there is to know about you and your product or service offering. So when you create a blog that regularly generates fresh quality content, they want to be the first to inform everyone who searches you. Blogs give you an excuse to write new things all the time and search engines love that!
3. Interact with People
Static websites like print advertising grows stale after you have seen it a couple of times and get tossed out. Blogs open the floor to endless discussion and feedback. Furthermore, if you strike a cord with your readers, you posts will be retweeted, Facebooked, linked to and re-blogged. This is the cheapest quality advertising a company can get for their product or service for the cost of a blogger’s time to ramble.
4. Increase your Repeat Visitors
Having a blog or something interesting to read converts who would have been one-time visitors into repeat traffic. Repeat visitors are more likely to familiarize themselves with your company, ideas and its offerings. Soon, you your blog will convince them to help your bottom line.
5. Your Competition is Already Doing it
Have you ever heard of a business without a website? About a decade ago, there were plenty but I bet you cannot think of one today. If you can, then chances are they are not a major threat to anyone. It is still not too late to integrate a blog with your website even if some of them have adopted blogging already. Infact, if they are doing it then it is even more of a reason for you to do it so you don’t get left behind. With WordPress, a blog is easier than you think – you can incorporate your branding and pretty much any functionality imaginable.
6. Increase Backlinks
If you comment on other blogs or discussion forums, you can shamelessly link back to your blog. It is an easy way to obtain more back links to your website. What’s more, you might even convince them to read your blog.
7. Infinite Opportunities
Unlike print collateral and static websites, you get many chances to get it right. If your original post doesn’t generate enough interest then you can write another post from a different perspective. You can address your readers’ comments on subsequent posts.
8. WordPress Makes Publishing Content Easy
If you know how to type and click “update”, you can blog. Once WordPress is installed with your design template, publishing pages and posts is quick and simple. WordPress like most open-source content management systems, has a very intuitive WYSIWYG (What-you-see-is-what-you-get) editor that makes it easy to generate many content-rich pages. You don’t need anything except an internet connection.
9. Increase Visitors’ Time on Site and Pageviews
It is much easier to get lost in a blog than a static website. A WordPress blog (if built correctly) already has a pre-made sitemap. Latest posts link to fresh content. Archives organize your posts chronologically. Tags and Categories classify your posts into their relevant keyword search terms. There is a search function if your visitors still cannot find what they what they were looking for. Everything is linked and categorized. Blogs are inherently search- and user-friendly.
10. What Have You Got to Lose?
If you want to improve your ROI then integrating a blog with your static website is best way to start. Better yet, if you integrate your static web content with your WordPress blog then the fresh content from your blog will bring the rest of your website more traffic too. Sure, it requires a small investment and also some writing time, but I guarantee that it will create more awareness and exposure that you can imagine.