Categorized | Internet Marketing

StumbleUpon Vs Digg – Stumble Upon The Right Answer And Dig Out The Truth!

Any traffic is good traffic for most Internet marketers, but what if you only get to choose one between StumbleUpon and Digg? It's a hypothetical question that could yield valuable information later on so just in case you're wondering the same thing, here's how results tally up when the comparisons began between the two sites.

TRAFFIC

Digg can give you a huge rise in traffic when your post is up in the first page. The figure, however, will usually suffer a steep setback once your post is delegated to the second or subsequent pages in the social news service site.

StumbleUpon, on the other hand, can not completely compare with the initial traffic generating results of Digg but it definitely posts better figures for long-term traffic. With StumbleUpon, it's not at all unusual to see your traffic enjoying a gradual but steady increase over the weeks. Another positive thing to count in StumbleUpon's favor is how well-written posts or entries can continuously receive traffic since users of the social bookmarking site are quick to recommend them.

Overall, using Digg would be a strategic move if one required a huge but short-term improvement on website traffic, such as when you have a new product to launch. For overall improvement, however, StumbleUpon is arguably the better choice.

COMMENTING

There are a lot of Internet marketing benefits to enjoy when your website receives a higher count of comments. As far as both social bookmarking sites are concerned, however, you should not expect much improvement in this particular category. Users from both Digg and StumbleUpon are not generally inclined to make comments. In most cases, Digg users prefer commenting on the social news service site itself. Those who do take time out to comment on the original site either write deliberately negative comments or participate only in the hopes of receiving something in return. Those from StumbleUpon, however, are even more passive, and they usually tend to post a comment when they find a strong personal connection to the post.

ADVERTISEMENT

Digg and StumbleUpon can both promise an increase in the revenue you receive from the ads you're hosting on your website. At the end of the day, however, the promise is barely fulfilled by either website. As far as Digg users are concerned, the advertisements do not exist unless they're located inline and they've very interesting taglines. You face better chances of getting revenue increases with StumbleUpon, and interestingly enough, they seem to prefer interesting inline advertising as well, but the revenues can only help you achieve break-even profits in general.

SOCIAL BOOKMARKING

Can Digg or StumbleUpon help increase the number of people bookmarking your website through Del.Icio.Us? Can they help increase the number of people using your RSS feeds? Considering the results most Internet marketers have from Digg, the users of the social news service site seem uninclined to bookmark websites who had generated the posts they liked. Digg users appear wiling enough to subscribe to RSS feeds but not willing enough to check them afterwards for updates. Lastly, Digg users seem to have a minor dislike to feed with adverts in them.

Fortunately, the results are much better with StumbleUpon. Users of the website do not just bookmark the main page of the website but the page of the entry they like as well. As such, in terms of social bookmarking, StumbleUpon is the obvious choice!

DURATION OF STAY

Naturally, one of your Internet marketing goals is to get people to stay longer on your website – enough to convince them to subscribe to your newsletter, or better yet, avail of your products or services. Digg users are likely to stay longer on your website if the articles or entries you post tend to be short but sweet. They rarely, however, go far beyond your homepage. StumbleUpon users are surprisingly more demanding but promise greater rewards: if you do not get them at the first try, you're out. But if you do manage to catch their attention right away, they're likely to stay far longer on your website and be willing enough to explore other pages in it.

LINKING

Will readers link to your website? If they're coming from Digg, they'll only do that if they catch sight of your article on Digg's front page. And for users of StumbleUpon, their condition is easy: prove a direct connection between their website and yours and they'll be more than happy to link to you.

Now it's your turn to choose. StumbleUpon or Digg?

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