You’ve probably been envious of online marketers making 1000s of dollars in a single day by simply sending an offer to the large mailing list they’ve created.
Benefits of a newsletter
1. Build long term relationships
A newsletter sent weekly or biweekly provides an opportunity to build a relationship over time. By continually creating valuable information your subscribers can use, they will trust your advice.
2. Gain the trust of your readers
It’s easy to hide your identity on the internet so if you write content that has a personal touch you will gain the trust of your readers.
3. Become recognized as an authority
By continually offering free information that works for building and marketing online businesses you become the “go-to” person for consulting advice which you can charge for.
4. Make more sales
The bottom line is that you created a business to make money. You must first give a lot to your subscribers before taking their money. A newsletter allows you to build a list that keeps giving back by your readers purchasing your products.
How to create a large list of subscribers with articles
1. Write lots of great content
Valuable content is what people are looking for. The more content you write the better writer you become and the more subscribers you’ll receive.
2. Create a call to action
The resource box at the end of your article is where you ask the reader to subscribe to your newsletter. To give them an incentive to sign up include a free report or software. This reduces their resistance.
3. Create a professional landing page
The landing page is what they see when they click on the link in your resource box. It could be a squeeze page, sales letter, blog page etc. Ideally the page should have one focus..to get your visitor to sign up. Having many links on the page will only distract your visitor. A squeeze page provides a clear benefit for subscribing. It typically includes a sign up form to enter their name and email address. I suggest using a mail service that automatically stores the information in a database. This allows you to send your newsletter to all subscribers with one click.
4. Submit your article to multiple locations
Don’t just submit your article to the EzineArticles directory. Other ideas include:
* Build a list of newsletter publishers that accept articles.
* Be a guest blogger and use your article for the blog post.
* Add it to your own web site or blog.
* Rewrite the article and submit it to other article directories.
* Repurpose the content into audio and video and submit it to audio and video sharing web sites.
The key to building a large newsletter list is to write and publish lots of articles frequently and consistently. Your list will grow in proportion to the number of articles you produce.