Have you counted the number of emails you receive on the average day?
Early this morning I deleted 46 and out of these I opened and read only 3.
Many mornings there are even more and they continue to come throughout the day.
On the surface this would indicate that email marketing can be a waste not only of time but also money. After all, time is money.
Email has been in existence since the early 1990's and quickly became an
effective way to communicate. In the beginning, communication was the
primary use for email but then businesses learned this was a great way to
reach customers. They also learned it was the least expensive way to
contact their clients.
In fact, email marketing cost on average 78% less than other types of
marketing and it can be effective for both large and small businesses.
Software is available that makes it possible for the smallest business to
create effective and professional looking email marketing campaigns.
And, this can be done with a limited budget.
Email marketing can be an integral part of your marketing plan and if
done right could help you grow a big money home business. If done
wrong, it will bring you a lot of complaints.
When combined with other marketing methods, email is one of the most
successful marketing tools available. It allows you to reach numbers of
people and to reach potential customers around the world. There are no boundaries with this method of marketing.
Email marketing also gives you tools to measure the success of the campaign.
This saves you time and money by knowing quickly who is and who is not interested
in your product. It provides a great way to be in touch with customers and to be
able to analyze your marketing methods so that you will know what works and where improvement is needed.