You probably know that the word 'blog' is short for 'web log' and is a record of the changing contents of your website. You can use this as a statistical analysis tool and compare traffic with content. You can even compare sales a few months ago with those today, and check back to compare website content. What content led to the best sales figures.
Your blog can be used to allow you to interact with your visitors and your customers. Interaction is a very good way of keeping your customers involved in your site, and dealing with their questions and problems. Although you should not use it directly as a sales page, you can offer products that might solve some of the problems raised. You can get your customers involved in interacting with each other, which is a very useful way of keeping them interested in your website. This can only help your business.
Blogging can provide some very positive benefits to you, and it is free. That's the beauty of it. It need not cost you a fortune in the way of expensive software, or tuition fees in how to use it. It can be used as a marketing tool and a way of allowing your customers to feel involved, rather than just names and email addresses.
Many blogs are on the first pages of search engines for the keywords that they are designed around, and can be used to drive lots of free traffic to your website. The lack of expenditure in setting them up is one of the main attractions of blogs to webmasters.
If you learn how to use blogs to promote your internet business, you have a free and easy means of continually refreshing your web page and keep not only your customers happy, but also the search engine spiders.