Categorized | Internet Marketing

How to Get an Autoresponder

MODULE 1

CHAPTER 6

HOW TO GET AN AUTORESPONDER

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 What is Autoresponder?

3.2 The Automation

3.3 The Varieties

3.4 The Uses

3.5 The Branding

3.6 Setting up Your Autoresponder

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

Getting an Autoresponder is the next thing to do as you set up your new online business.

2.0 OBJECTIVES

  • To reveal the acute importance of an Autoresponder in any ebusiness
  • To discuss the various uses of an Autoresponder
  • To encourage learners to sign up for and set up an Autoresponder of his choice

3.0 MAIN CONTENT

3.1 What is Autoresponder?

Have you ever visited a website and notice that they display some products or information that you will like to have or know more of?

Then you make a move to ask for the information. You are then requested to complete a form requiring your name and email, so that the product, or the information will be sent to you through your email?

That is it.

Autoresponder at work.

3.2 The Automation

An Autoresponder is a piece of software that help you to automate most parts of your online business and frees up your time while keeping your prospects and even clients engaged on your behalf.

It gives a very strong first impression to prospect and clients as their queries are answered to immediately, at least in part, while assuring them of more attention on a later and sometimes a specified date.

You can load followup messages that will continuously be delivered to your subscribers automatically with little or no interference by you.

This approach to business helps in building and nurturing relationships that last. It increases engagements far more than if this job were to be done manually by you.

And it has been proved that Autoresponder open-and-click-rate by far surpasses that of a Newsletter.

So wise up!

3.3 The Varieties

This piece of software is not in any way in short supply in the market. Just Google Autoresponder services into your browser and the result will show varieties ranging from free to paid versions.

Whether free or paid, all versions have peculiar advantages that set them out as distinct one from another.

Of course, there are some free version that you need to be wary of, while the paid versions also have their own limitations that you need to be aware of to avoid wasteful investment.

More on this later in the next few paragraphs.

3.4 The Uses

In general, it is used to send some fixed information to prospects and clients. Such information include but not limited to:

a) Frequently Asked Questions (FAQ)

b) One Time Offers (OTO

c) Special Offers

d) Prospects, Buyers and Price Lists

e) Webmaster’s Courses

f) Sales Pages,

g) Technical Support to email, reassuring your prospects and clients that you will get back to them soon, etc.

3.5 The Branding

Before we proceed to discuss in details how to set up Autoresponders, it seems good to mention few of them and how they differ from one another. This is to help you avoid clueless spending:

a) GetResponse: unlimited number of followup emails, 30-day free trial

b) Aweber: allows one month trial for $1, only collect leads from internet, no loading of leads from offline sources. Can manage list of up to tens of thousands, unparalleled deliverability ratings on the market

c) SendFree: free version allows only 250 subscribers and 500 email messages per month

d) MailChimp: forever free for a list under 500 subscribers, fantastic for beginner marketers.

e) GetResponse: strong reputation in the industry, varieties of features, good for small businesses

f) iContact: allows adding to your list manually, for small to medium marketers

g) AddressTwo.com: CRM software for small business, simple and easy to use set of tools, a good email marketing tool, web forms, unlimited emailing templates, Autoresponder Campaigns.

h) Sendlane: is the latest addition to the galore of Autoresponder market as at the time of writing. It gives you a 30 day free trial plus other pegs not available elsewhere.

3.6 Setting up Your Autoresponder

The various types of autoresponders have specific and elaborate instructions on their sites on how to set up and use the software.

Thus when you decide on the one to employ in your business, you better visit their website and follow the instructions to set it up.

Where you experience difficulty, their help team and FAQs are always at hand to support you throughout the process.

4.0 CONCLUSION

Automation is one of the things that makes online business feel like a sweet breeze. Autoresponders are at the centre of this automation.

If you want your business to break even at the shortest possible period, sign up for one now.

5.0 SUMMARY

When you set up your Autoresponder, you have then start an ebusiness.

Seriously.

6.0 ASSIGNMENT

Sign up with any one of Autoresponder service of your choice and set it up for your business.

An Autoresponder is the WONDER WORKER in Internet Marketing business!

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